[Remote] Performance Marketing Operations Manager, O&O Lead Generation

Note: The job is a remote job and is open to candidates in USA. Visiqua, a Local Hero company, is scaling its Owned & Operated (O&O) call & lead generation engine and is looking for a Performance Marketing Operations Manager. This role focuses on hands-on execution and operational excellence across various marketing programs, ensuring that initiatives are set up, tracked, and optimized effectively.

Responsibilities

• Turn initiatives from leadership into clear execution tasks and timelines
• Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches
• Manage workflows, timelines, and task tracking across multiple workstreams
• Support execution across O&O lead generation programs spanning outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
• Help ensure operational excellence across pay-for-performance marketing initiatives
• Support end-to-end tracking across performance marketing channels
• Configure and QA tracking across platforms
• Ensure data flows correctly from source → lead → conversion → revenue
• Identify and resolve basic tracking gaps and escalate when needed
• Support attribution and measurement across customer acquisition channels
• Help maintain the reporting infrastructure required to evaluate pay-for-performance program success
• Build and maintain daily/weekly reporting
• Track key metrics (CPL, revenue per lead/call, conversion rates, margin, ROI, and acquisition efficiency)
• Translate data into clear, actionable updates
• Monitor lead quality, monetization, and operational performance indicators
• Build and maintain spreadsheets and reporting infrastructure
• Help improve processes for setup, QA, and reporting
• Identify opportunities to improve efficiency, scalability, and data accuracy
• Act as a connector between strategy, dev, marketing, and operations
• Help ensure alignment across stakeholders
• Support communication and execution across multiple O&O and pay-for-performance initiatives
• This is a hands-on operational role. A significant portion of your time will be spent:
• Setting up campaigns and tracking
• Building and maintaining detailed spreadsheets
• Performing QA on data and systems
• Managing day-to-day execution details
• Monitoring lead flow and campaign performance
• Success comes from executing fundamentals at a high level

Skills

• 1-3 years of performance marketing experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs
• Bachelor's Degree minimum in a related field of study strongly preferred
• Experience supporting direct-response acquisition channels including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs
• Strong understanding of pay-for-performance business models where revenue is tied to lead quality, conversions, calls, or customer acquisition outcomes
• Strong experience in Excel/Google Sheets
• Basic understanding of HTML
• Experience with tracking, attribution, and data workflows
• Familiarity with lead gen or affiliate platforms
• Strong organization and attention to detail
• Ability to manage multiple projects independently
• Demonstrated performance marketing experience in an Owned & Operated (O&O) lead generation business
• Experience supporting pay-for-performance customer acquisition programs where success is measured by leads, calls, conversions, revenue, and profitability
• Hands-on experience with outbound dialing, direct mail, paid media, affiliate marketing, or other lead generation channels
• Experience working in environments where revenue is directly tied to lead quality, conversion rates, and downstream performance
• Strong understanding of direct-response marketing and lead monetization models
• Experience with Google Analytics/GTM, Everflow, Forma, WordPress, and Fluent Forms

Benefits

• Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
• Time off is as important as hard work! Salaried employees are on a Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year’s
• We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
• Access to Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Supplemental tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan
• Pet Insurance discount through the ASPCA
• A killer culture with team members who have your back!

Company Overview