[Remote] Director of Social Media

Note: The job is a remote job and is open to candidates in USA. Pod People is a full-service podcast and multimedia production company working with global brands, tech companies, and media teams to create content that always finds its audience. The Director of Social Media will lead and shape the company's social media practice, developing tailored strategies for clients and collaborating with various teams to define best-in-class social media for podcast and media brands.

Responsibilities

• Lead, develop and iterate on social media strategies for clients across Instagram, Youtube, LinkedIn, X, TikTok, and emerging platforms
• Present strategies and concepts to clients in pitch meetings, development workshops, and beyond
• Translate client business objectives into audience growth, engagement, and content strategies across socials
• Develop platform-native content concepts that extend beyond traditional podcast clips
• Create repeatable content series and audience engagement formats
• Guide creative direction for our clients' social campaigns and launches
• Collaborate with producers, editors, marketers, and clients to identify compelling moments and stories
• Stay ahead of emerging trends in social storytelling, creator media, and audience behavior
• Help define Pod People's social offerings
• Help develop frameworks for scoping, pricing, and packaging social services
• Create workflows and processes for scalable content production
• Identify staffing needs and help shape future hiring plans in the department
• Build systems that allow creative work to scale without sacrificing quality
• Partner with production and marketing teams to integrate social strategy into show development and production workflows
• Collaborate with Business Development on proposals and client pitches
• Support marketing initiatives and thought leadership efforts
• Mentor team members and contribute to department growth

Skills

• 7+ years of experience in social media strategy, content strategy, digital media, creator marketing, or related fields
• Experience leading social strategy for brands, media properties, and agencies
• Experience presenting to clients and executive stakeholders
• Experience developing content strategies across multiple social platforms
• Strong understanding of social analytics, audience development, and content performance
• Deep knowledge of all major social channels (YouTube, LinkedIn, Instagram, TikTok, Threads, X)
• Ability to video edit and knowledge of editing tools (Premiere Pro, After Effects, Illustrator, Photoshop, InDesign)
• Experience working with business/tech and lifestyle/entertainment content
• Experience building or leading a social media department or function
• Agency experience

Benefits

• Pod People covers 70% of premiums on healthcare
• Generous PTO
• A 3-day weekend each month

Company Overview