[Remote] Director, Brand Marketing- Factor

Note: The job is a remote job and is open to candidates in USA. HelloFresh is a global food solutions group and the world's leading meal kit company. They are seeking a visionary Director of Brand Marketing to shape the dominant brand in the ready-made meal category by defining and scaling a category-defining brand, creating breakthrough marketing that builds enduring consumer preference and drives measurable business growth.

Responsibilities

• Help define and evolve Factor's long-term brand strategy, positioning, purpose, and narrative
• Translate strategy into integrated marketing plans that drive awareness, consideration, preference, customer acquisition, retention, and lifetime value
• Position Factor as the defining brand in the real food category through distinctive, culturally relevant storytelling
• Establish clear brand KPIs and hold teams accountable for measurable business outcomes
• Develop integrated, insight-led campaigns across paid, owned, earned, and experiential channels
• Raise the creative standard across every consumer touchpoint, ensuring work is bold, memorable, and performance-informed
• Partner closely with Growth Marketing to build a unified brand and performance marketing system that maximizes both short- and long-term impact
• Create work that consumers choose to watch, share, and talk about
• Develop and execute a world-class partnerships strategy spanning sports, athletes, creators, brands, entertainment, and culture
• Identify emerging consumer trends and cultural moments that strengthen Factor's relevance and differentiation
• Build scalable partnership frameworks that drive both brand equity and customer acquisition
• Drive the consumer insight action plan by identifying emerging behaviors, unmet needs, and cultural trends
• Translate research and analytics into actionable brand, product, and go-to-market strategies
• Influence innovation, product launches, and commercialization through a deep understanding of the consumer
• Serve as connective tissue across Brand, Growth, Product Marketing, PR, Social, Creative, Analytics, and Product
• Ensure every consumer touchpoint delivers a consistent, premium brand experience
• Influence senior leadership through strategic thinking, compelling storytelling, and data-driven recommendations
• Recruit, develop, and inspire exceptional talent across brand marketing, partnerships, PR, social, and content
• Foster a culture of creativity, accountability, collaboration, and continuous learning
• Establish scalable operating rhythms and best practices across internal teams and agency partners
• Build measurement frameworks that connect brand investment directly to commercial outcomes
• Continuously optimize messaging, creative, media, and partnerships using consumer insights and performance data
• Balance long-term brand building with near-term business growth
• Foster healthy relationships across creative, PR, media, production, research, and partnership agencies
• Ensure partners consistently deliver strategic thinking, creative excellence, and flawless execution
• Continuously evaluate agency structure and investment to maximize impact and efficiency
• Leverage AI to accelerate consumer insights, creative development, campaign optimization, and operational efficiency
• Encourage responsible experimentation that enables faster learning and better marketing outcomes
• Protect and elevate every expression of the Factor brand
• Ensure consistency, quality, and premium execution across all consumer touchpoints
• Continuously evolve the brand to remain culturally relevant, differentiated, and category-leading

Skills

• 10+ years of progressive brand marketing experience within high-growth consumer, CPG, DTC, or technology brands
• Proven success building brands that drive meaningful increases in awareness, consideration, preference, customer acquisition, and business performance
• Deep expertise in brand strategy, positioning, integrated marketing, and full-funnel consumer journeys
• Experience leading breakthrough 360° campaigns across digital, social, partnerships, PR, experiential, and offline channels
• Strong background developing high-performing teams and coaching future leaders
• Exceptional cross-functional leadership and stakeholder management skills
• Demonstrated success building strategic partnerships that create cultural relevance and commercial impact
• Strong analytical capabilities with experience connecting brand investment to measurable business outcomes
• Power of agility to work in a fast-paced environment
• Experience leading complex agency ecosystems and managing significant marketing investments
• Passion for consumer behavior, storytelling, innovation, and AI-enabled marketing
• Outstanding communication, presentation, and executive influence skills
• Bachelor's degree required
• MBA preferred
• Strong interest in food and fitness/sports is a plus

Benefits

• Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
• Generous PTO and flexible attendance policy
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Company Overview

Company H1B Sponsorship