[Remote] Specialist, Global Field Marketing Programs

Note: The job is a remote job and is open to candidates in USA. Teradata is a company that empowers organizations with better information through their Autonomous Knowledge Platform. They are seeking a Specialist in Global Field Marketing Programs to manage digital campaigns and ABM operations, ensuring effective engagement with target accounts and supporting regional marketing teams in executing their strategies.

Responsibilities

• Own Teradata's global webinar and ABM channel operations
• Build and manage landing pages and experiences tailored to industry verticals
• Support the production of targeted email nurture cadences and digital touchpoint sequences aligned to buying committee stages
• Coordinate asset delivery into ABM platforms and ensure content is correctly structured for account-cluster-level targeting
• Help maintain the ABM content library in our asset management platform Seismic
• Work with your team colleagues and the broader marketing team to ensure campaign touchpoints are tracked and reportable in Salesforce/PowerBI
• Contribute to documenting the ABM activation workflow
• Contribute to run-of-show scripting, slide preparation, and rehearsal coordination for webinars
• Serve as a certified SociaLIVE producer; plan, execute and produce branded broadcasts
• Do basic editing of post-event recordings using Camtasia and AI tools
• Build and manage Cvent event pages end-to-end
• Own and operate Teradata's BrightTalk channel
• Help manage the Field Marketing SharePoint site
• Own and maintain Seismic pages for global programs
• Draft and coordinate internal GTM communications via Tailormail
• Support our social advocacy platforms EveryoneSocial
• Support email cadence creation (Eloqua)
• Manage the Trello-based asset workflow for each webinar and campaign
• Brief internal creatives and external agencies using standardized brief templates
• Support content tiering decisions
• Document and standardize end-to-end workflows into reusable playbooks
• Support the rollout of global execution guides
• Contribute to field marketing team meetings

Skills

• Solid understanding of ABM concepts and digital demand generation programs: you know what a nurture cadence is, what 'intent data' means, and how to structure content for account-level targeting
• 3–6 years of experience in B2B marketing, field marketing, digital marketing, and/or account-based marketing (ABM) — ideally within a global technology company
• Hands-on experience running webinars and virtual events end-to-end, including platform operation (cvent, BrightTalk, ON24, Zoom/Teams Webinars, or equivalent), email promotion, and post-event asset management
• Experience building landing pages, registration forms, and digital campaign assets — comfortable working in Cvent, Eloqua, or a comparable platform
• Familiarity with CRM and marketing operations fundamentals — Salesforce in particular — and an understanding of how campaign touchpoints connect to pipeline reporting
• Strong project management skills; comfortable owning multiple workstreams simultaneously against fixed deadlines, using Kanban boards in Trello or equivalent
• A process-minded approach — you naturally want to document what works, build templates from it, and make it easier for others to replicate
• Excellent written English; able to draft marketing copy (email, social, event descriptions, internal communications) independently and to a professional standard
• Basic video editing capability (Camtasia or equivalent) is an advantage

Benefits

• We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work.
• We focus on well-being because we care about our people and their ability to thrive both personally and professionally.
• We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are.

Company Overview