[Remote] Senior Product Marketing Manager, Acceleration Business
Note: The job is a remote job and is open to candidates in USA. Riverbed Technology is a leader in AIOps for observability, helping organizations optimize their users’ experiences through AI automation. The Senior Product Marketing Manager will translate product strategy into messaging and go-to-market plans that drive awareness and growth, while partnering across various teams to ensure successful execution of product launches and marketing campaigns.
Responsibilities
- Own product positioning and messaging for the Acceleration business, including core narratives, value propositions, and persona-based messaging
- Develop competitive differentiation and market-facing content that clearly communicates business value and product strengths
- Partner with Product Management to shape roadmap storytelling and translate capabilities into customer-ready messaging
- Support pricing, packaging, and strategic planning discussions with market insight and customer perspective
- Lead go-to-market planning for launches, releases, and campaigns that support pipeline growth and customer adoption
- Create launch strategies, messaging frameworks, and cross-functional plans in partnership with Product, Sales, Demand Gen, and Corporate Communications
- Ensure launch execution is aligned across internal teams and reflected consistently across web, sales, and campaign assets
- Develop enablement content including pitch decks, messaging guides, sales plays, competitive battlecards, and launch materials
- Equip field and partner teams with the tools, messaging, and training needed to position the Acceleration business effectively
- Ensure all content is clear, reusable, and aligned with overall company positioning and strategic priorities
- Monitor market trends, customer feedback, and competitor activity to inform positioning and strategy
- Track the impact of launches, messaging, and enablement efforts, and use insights to continuously improve performance
- Provide regular recommendations to leadership on market opportunities, risks, and priorities for the business
Skills
- 8+ years of experience in product marketing, product management, or a related go-to market role within networking, SaaS, or enterprise technology
- Proven success owning positioning, messaging, launches, and sales enablement for complex technology solutions
- Strong ability to translate technical capabilities into clear, differentiated business value for multiple audiences
- Experience partnering cross-functionally with Product, Sales, Demand Gen, Communications, and executive stakeholders
- Strong understanding of go-to-market planning, portfolio storytelling, and content development across the buyer journey
- Experience developing enablement assets such as sales plays, pitch decks, competitive materials, launch kits, and messaging frameworks
- Analytical and strategic mindset with the ability to use market data and performance insights to guide decisions
- Exceptional written and verbal communication skills with the ability to influence across teams and levels
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
- Self-starter with high ownership, sound judgment, and the ability to drive outcomes independently
Benefits
- Flexible workplace policies
- Employee resource groups
- Learning and development resources
- Career progression pathways
- Community engagement initiatives
- Global employee wellness programs crafted to support the physical, emotional, and financial well-being of our employees
Company Overview
Company H1B Sponsorship