[Remote] Marketing Analytics Lead

Note: The job is a remote job and is open to candidates in USA. ZBiotics is a company dedicated to genetically engineered probiotics aimed at improving daily life. They are seeking a Marketing Analytics Lead who will own the data infrastructure for marketing reporting, ensuring accurate and actionable performance data to drive growth decisions.

Responsibilities

• Own marketing analytics across DTC and Amazon, including paid acquisition, retention, LTV, and channel-level performance
• Build and maintain attribution models for DTC acquisition that account for multi-touch and organic effects—not just last-click
• Analyze Amazon performance data including traffic, conversion, ad spend efficiency, and organic/paid contribution
• Identify performance trends and surface actionable insights to growth leads on a regular cadence
• Support the Growth Marketing and Ecommerce teams on the design and analysis of A/B and multivariate tests across paid channels, email, website, and Amazon storefronts
• Set standards for test design, sample sizing, and statistical significance across the marketing team
• Be the resident expert on when a test result is meaningful and when it isn't—and communicate that clearly
• Support the ecommerce team on updating Marketing on website and digital storefront performance analysis
• Track and report on conversion funnel metrics, site behavior, and the impact of UX or merchandising changes
• Support testing initiatives on-site and on Amazon, including landing page tests and product detail page optimization
• Support the CMO and VP of Growth in the monthly revenue forecasting cycle — pulling and organizing upstream inputs, updating the growth model, and flagging anomalies or trends that warrant a closer look
• The goal is to make forecasting faster and more data-driven, not to hand off ownership of the forecast; the CMO and VP of Growth retain that
• Build enough context in the model to contribute a point of view on channel-level inputs and their downstream effects on revenue
• Maintain model hygiene and QA for the Marketing Updates section. Propose and implement improvements to make the growth model more streamlined and user-friendly
• As ZBiotics stands up an incrementality testing platform, take ownership of running and interpreting that tool
• Use incrementality results to inform channel investment decisions and validate or challenge attribution models
• Partner with growth leadership to build toward a media mix model that gives us a durable, cross-channel view of how marketing dollars drive revenue
• Connect and maintain marketing data sources to build unified performance dashboards—reducing reliance on manual pulls and one-off reports
• Automate the weekly performance reporting process for growth leads, who currently pull from multiple platforms and reconcile data manually
• Document data pipelines and definitions so that dashboards are trustworthy and self-service for the team
• Consult the central Data & Analytics team on any data infrastructure you're building or modifying, and align on shared standards where appropriate
• Partner with our Insights Lead to support qualitative research initiatives including surveys, interviews, and focus groups
• Help design research instruments that avoid leading questions and minimize response bias
• Assist in analyzing qualitative data and translating findings into clear, evidence-based conclusions
• Help develop frameworks for measuring the downstream effects of brand awareness and brand equity campaigns—channels where ROI doesn't show up immediately in last-click data
• Draw on existing methodologies (brand lift studies, long-lag attribution, econometric modeling) to give the team confidence in brand investments even when perfect measurement isn't possible

Skills

• Mid-senior level experience in marketing analytics or growth analytics at a DTC or ecommerce brand
• Strong command of DTC acquisition data: attribution, CAC, ROAS, and what each does and doesn't tell you
• Expert-level fluency in A/B testing: experiment design, power analysis, statistical significance, and communicating results to non-technical stakeholders
• Experience building and maintaining marketing dashboards and connecting data sources (e.g., using tools like Looker, Tableau, Supermetrics, Hex, or similar)
• Proficiency in SQL; comfort with Python or R is a strong plus
• Experience with retention and LTV analysis, including cohort modeling
• Strong written and verbal communication—you can explain what the data means, not just what it says
• An interest in building expertise in qualitative research methodologies and analysis
• Familiarity with Amazon marketing and sales data (Seller Central, Brand Analytics, AMC, or similar) is a plus; for someone with DTC experience, it's not hard to learn
• Experience in qualitative research methods (surveys, user interviews, focus groups)
• Familiarity with incrementality testing platforms (Northbeam, Haus, Triple Whale Compass, or similar)
• Experience building or contributing to media mix models
• Background in consumer packaged goods (CPG) or subscription commerce
• Experience with brand measurement frameworks—brand lift, awareness-to-conversion modeling, or long-lag attribution
• Comfort with data pipeline or automation tooling (dbt, Fivetran, Zapier, etc.)
• Experience working in a startup or small-team environment where scope is broad and resourcefulness counts

Benefits

• Health / dental
• 401(k) matching
• A flexible, unlimited paid time off policy
• 16 weeks fully paid parental leave
• A home office stipend
• Transit benefits for those in the San Francisco Bay Area
• Access to co-working office space if located in or visiting San Francisco

Company Overview

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