[Remote] Manager, Content Strategy & Organic Growth

Note: The job is a remote job and is open to candidates in USA. Reflex Media, Inc. is the world's largest premium dating platform, Seeking.com, which is currently undergoing a significant brand transformation. They are seeking a Manager for Content Strategy & Organic Growth to define and execute the strategy for organic discovery, leveraging AI and multi-channel content to enhance brand visibility and reputation.

Responsibilities

• Own Seeking's multi-channel content strategy end to end, mapping content types (advice, educational, dating etiquette, success stories, member journeys, expert interviews, cultural commentary) to defined audience segments (the curious, the believer, the critic, the returning member, the press, the partner)
• Select the right format for each story across short-form social video, long-form YouTube, documentary-style interviews, explainer animation, articles, podcasts, and creator collaborations
• Build and operate the editorial calendar across owned and earned surfaces, and align it with brand campaigns, product launches, and cultural moments
• Produce content directly when speed, voice, or judgment require it. You are a builder, not a briefer
• Own content creation end to end, from concept and brief through delivery and publication, even when the bulk of the work is executed by internal teams or external partners. You are responsible for the outcome, not just the strategy
• Source the right executor for each piece of work, whether that is Seeking's Social, Creative, or Production team, a freelancer, an agency, or a creator. Manage the working relationship, the scope, and the brief
• Define scope, timeline, quality bar, and success criteria for every piece, and hold them. Make the trade-off calls when something has to give
• Run multiple content workstreams in parallel without dropping balls. Maintain a single production calendar that the whole team can see
• Coordinate dependencies across Brand, Legal, PR, Product, and Customer Experience so content ships on schedule and on-brand
• Manage the working contractor and agency budget against output and outcomes. Renew what is producing, retire what is not
• Design and build AI-automated content loops that move a topic from research to draft to optimized output across channels, with appropriate human review checkpoints
• Develop prompt libraries, agents, and templates that let the broader marketing team apply AI consistently, safely, and on-brand
• Continuously test new AI tools, models, and methods, and absorb the ones that earn their place. Retire workflows when they stop earning theirs
• Apply AI to personalize landing pages, ad creative, and on-page experiences at scale
• Migrate Seeking's blog, STNDRDS, and other legacy WordPress properties onto a new AI-native publishing system, maintaining WordPress where required during transition
• Build content engineered to surface in Google, AI Overviews, YouTube, short-form social platforms, and through Seeking's official brand profiles on Reddit, Quora, and similar communities
• Lead Seeking's AEO and GEO work end to end: structure content, schema, structured data, brand-entity signals, and citation strategy so the brand shows up correctly in AI Overviews, featured-answer surfaces, and the answers from ChatGPT, Gemini, Claude, Perplexity, and the next wave of LLM-powered discovery surfaces
• Own Seeking's AIO program as the umbrella discipline that ties traditional SEO, AEO, and GEO together, with shared measurement, shared instrumentation, and a single discovery roadmap
• Develop and execute link-building and topical authority strategies that strengthen domain authority and brand citation frequency
• Partner with Social, Creative, and Production to extend content into the formats and platforms where the audience actually spends time
• Stand up Seeking's Trustpilot program, including a customer review request flow and a structured response operation
• Build Seeking's native brand presence on Reddit, Quora, and similar public forums through official brand profiles and value-first content. We do not engage in native organic threads, in line with platform guidance and to avoid the well-documented backlash against brand intrusion
• Stand up or activate a Seeking-owned community on the platforms where direct, brand-led engagement is welcomed, giving members and prospects a clear place to interact with the brand
• Monitor public forum conversations for situational awareness and risk flagging only. Route flagged issues to the right internal team rather than engaging in the thread
• Begin a measured, human-led approach to brand presence on Wikipedia and major press sites. Understand the rules of each platform before you act on them
• Build a full reputation management program covering Trustpilot, Glassdoor, app stores, press sites, and Wikipedia
• Scale AI-assisted response operations on owned surfaces (Trustpilot, Glassdoor, app stores, brand-owned community) with human oversight, audit trails, and clear escalation paths to Brand, PR, Legal, and Customer Experience
• Grow Seeking's official brand presence on Reddit, Quora, and adjacent platforms through native, value-first content from official accounts, in line with each platform's guidance on brand participation
• Build out the Seeking-owned community as the primary channel for direct brand engagement, with content programming, member rituals, and clear moderation standards
• Expand AI-automated discovery and reputation systems into adjacent Seeking properties as the engine matures
• Define the small set of KPIs that matter (organic traffic, organic joins, organic conversions, sentiment, review ratings, share of voice on target surfaces) and report against them weekly and quarterly
• Translate performance data into next-cycle priorities. Flag risks early and route them to the right internal team
• Serve as the primary owner for organic discovery and brand reputation, partnering with Social on creator work, with Creative and Production on asset development, with Performance Media on paid amplification of organic wins, with Lifecycle on owned-channel storytelling, and with PR on press and forum moments

Skills

• Bachelor's degree in marketing, communications, journalism, English, media studies, business, or a related field. Equivalent practical experience considered in place of a degree. Advanced degree welcomed but not required
• Three to seven years of marketing experience with at least two years owning content strategy or organic growth end to end at a consumer brand
• A documented track record of organic growth at a prior consumer brand, with traffic, conversion, and brand visibility numbers you can point to. Case studies and before-and-after data are expected at interview, not optional
• Either AI-native at hire, or capable of becoming AI-native within 90 days. Candidates who already have shipped AI-automated workflows in production are strong contenders for the Senior Manager track. Candidates without that portfolio must demonstrate a proven track record of learning new technical tools and workflows fast, with the willingness and ability to meet the 90-day AI-native bar
• Multi-format content fluency across short-form video, long-form video, written, and audio. You have a point of view on which format earns which moment
• Strong fluency with current AI tools, including large language models, agents, prompt frameworks, and no-code or scripting automation. You can describe how you have used AI in your current workflow today
• Hands-on experience with GA4, Search Console, and a paid SEO platform such as SEMrush or Ahrefs. You read your own analytics, not someone else's deck
• Working fluency in AEO and GEO. You understand schema markup, structured data, brand-entity strategy, citation patterns, and the emerging visibility tools for AI-generated answers. You have a point of view on which signals matter and which are noise
• Working knowledge of WordPress sufficient to maintain legacy Seeking properties and lead a migration off them. Light front-end fluency to read and adjust HTML, CSS, and component-level changes when needed
• Demonstrated outcome ownership. You set the targets and you meet them. You report your numbers without being asked
• Comfort with public-facing reputation work and a clear-eyed view of the risks. You understand that Reddit, Quora, and Wikipedia all have strong norms against brand intrusion into organic conversation, and that the right move is usually building official, value-first owned presence rather than engaging in native threads
• Project management instincts. You can hold multiple content workstreams in parallel without dropping balls. You write tight briefs, source the right executor, run on timelines, and integrate the work across internal teams and external partners
• Sound editorial judgment and an instinct for what aligns with the Seeking brand and what does not
• Direct experience growing organic discovery on YouTube, TikTok, Instagram, or other short-form social platforms at a consumer brand
• Direct relationships with creators, influencers, or production partners that can be activated for brand work
• Experience standing up a Trustpilot, Glassdoor, or comparable review-management program
• Experience operating on Reddit, Quora, or similar communities in a brand or community capacity, with a clear understanding of platform norms
• Experience leading or supporting a CMS migration, particularly off WordPress to a more automated or AI-native publishing stack
• Familiarity with reputation monitoring tools such as Trustpilot, Brand24, Talkwalker, or comparable systems
• Experience operating in a dating, lifestyle, or category-defining consumer brand where reputation work carries real weight

Benefits

• Health, dental, vision, 401(k), and a standard benefits package.
• Direct exposure to the Director, CMO, and Co-CEOs from day one.
• Clear growth path to Senior Manager and beyond, judged on outcomes, not tenure.

Company Overview