[Remote] Head of Global Marketing

Note: The job is a remote job and is open to candidates in USA. Fable and Mane is an innovative hair care brand inspired by ancient Indian beauty secrets, seeking a Head of Global Marketing to lead their marketing strategy. The role involves driving brand awareness and growth through a cohesive marketing plan across various channels, while collaborating closely with product development and ensuring brand consistency.

Responsibilities

• Partner with Product Development to define the brand and product portfolio strategy — including innovation priorities, positioning, and hero franchises
• Translate brand vision and heritage into actionable marketing strategies that drive growth, differentiation, and emotional connection
• Monitor category and consumer trends to identify white space opportunities and inform product strategy and planning
• Ensure brand consistency across all touchpoints and markets, from storytelling to packaging to content
• Lead the development of the annual global marketing calendar, integrating product launches, seasonal campaigns, education, visual merchandising, and digital initiatives
• Drive collaboration between creative, digital, retail, and education teams to ensure a cohesive consumer journey
• Partner with global retail partners to develop joint marketing plans and activations
• Own the brand’s communications and content strategy across owned (website, CRM, social), earned (PR, influencer), and paid channels
• Collaborate with digital team and creative agencies to optimize campaign performance and ROI, ensuring synergy between paid, owned, and earned media
• Oversee the global influencer and advocacy strategy to deepen community engagement and brand love
• Oversee PR storytelling, press events, and content creation to ensure consistent, premium brand messaging
• Collaborate with eCommerce team to optimise conversion, engagement, and retention
• Lead the experiential marketing strategy, including immersive pop-ups, retail takeovers, brand activations, and community experiences that bring the brand story to life
• Partner with creative, retail, and PR teams to deliver multi-sensory experiences that drive awareness, advocacy, and trial
• Oversee event concepts, partnerships, and execution — ensuring experiences reflect Fable & Mane’s heritage, purpose, and playful spirit
• Build, mentor, and inspire a passionate, high-performing marketing team
• Manage marketing budgets and track performance across campaigns to ensure ROI and efficiency
• Report on key brand and campaign KPIs to leadership, providing insights and recommendations for optimisation

Skills

• Bachelor's degree in Marketing, Business, or a related field
• 10+ years of experience in brand marketing within the beauty, wellness, or luxury consumer goods industry
• Proven experience leading 360° brand campaigns, from concept through execution
• Strong understanding of the retail beauty landscape and digital ecosystems
• Demonstrated success in working with global teams and retail partners
• Deep passion for beauty, culture, and storytelling
• Master's degree in Marketing, Business, or a related field

Company Overview