[Remote] Growth Marketing Manager

Note: The job is a remote job and is open to candidates in USA. FoodChain ID is a global leader in food safety, quality, sustainability, and regulatory compliance solutions. They are seeking a Growth Marketing Manager to lead demand generation and marketing activation activities, developing integrated marketing campaigns that generate qualified leads and contribute to revenue targets.

Responsibilities

• Develop, execute, and optimise multi-channel demand generation campaigns to drive Marketing Qualified Leads (MQLs), pipeline, and revenue
• Create and implement strategic marketing plans aligned to growth targets across the Industry Solutions division and its three business units
• Build and manage lead nurture programs that accelerate prospect progression through the buyer journey
• Partner closely with Product Marketing to translate go-to-market strategies, customer insights, and buyer personas into effective campaigns
• Execute integrated marketing campaigns across email, paid media, webinars, events, website, 3rd party media, and social
• Coordinate campaign assets, messaging, and activation plans across multiple stakeholders
• Collaborate with external agency to execute paid media, trade media, digital advertising, and lead generation programs
• Partner with the Events team to support a global calendar of trade shows, conferences, webinars, and industry events
• Own MQL processes and lead management across the Industry Solutions division
• Build and manage Salesforce campaigns, ensuring accurate campaign attribution and reporting
• Use Pardot (Marketing Cloud Account Engagement) to create and manage email campaigns, engagement studio nurture programs, automated lead workflows and segmentation
• Track, analyse, and monitor key metrics including MQL generation, lead-to-opportunity conversion, pipeline contribution and campaign ROI
• Deliver actionable insights and recommendations to relevant stakeholders
• Establish testing frameworks for continuous optimisation of messaging, channels, and audience targeting

Skills

• 5+ years of experience in Growth Marketing, Demand Generation or Digital Marketing within a B2B environment
• Fluency in French and English, with French as either a native language or at full professional proficiency, is required
• Proven track record of delivering measurable pipeline growth and lead generation results
• Hands-on experience with Salesforce campaign management and reporting
• Strong experience using Pardot (Marketing Cloud Account Engagement), including Engagement Studio and automation workflows
• Experience managing external marketing agencies and paid media programs
• Analytical skills with experience interpreting campaign and funnel performance data
• Excellent project management and stakeholder management skills
• Experience working within a matrixed, global organisation
• Experience marketing SaaS, technology, regulatory, data, or digital solutions
• Experience supporting multiple business units or product portfolios
• Experience with Google Analytics, WordPress, and AI-enabled marketing tools and technologies

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