[Remote] Director of Marketplace Marketing - Amazon

Note: The job is a remote job and is open to candidates in USA. Resident is a rapidly growing omnichannel retailer focused on quality home furnishings. They are seeking a Director of Marketplace Marketing to lead Amazon advertising strategy and operations, managing a significant advertising budget and team while developing a comprehensive advertising strategy to drive revenue and efficiency.

Responsibilities

• Own advertising budget allocation, TACOS/ROAS targets, and contribution margin outcomes across Resident and Ashley — translating overall sales and profitability goals into channel-level plans
• Set quarterly and monthly targets by portfolio and hold Ad Managers accountable to them
• Develop a unified advertising strategy across search, DSP, Fire TV, and emerging Amazon ad products — with a clear framework for evaluating each against business objectives
• Manage and develop a team of Ad Managers, each owning a defined brand/category portfolio with full budget and performance accountability
• Build out the specialist/execution layer beneath the manager tier — including offshore resources and AI-assisted campaign management — as the team scales with global market expansion
• Own hiring and resourcing for international advertising coverage as new global markets launch
• Partner with the data and technology team to build a best-in-class advertising measurement capability — including AMC implementation as a clean room for proper attribution across DSP, Fire TV, and Amazon search
• Evaluate Amazon advertising products critically and in the context of the full media ecosystem — including Meta, Google, and TikTok — for brands with significant DTC and off-Amazon presence
• Design and oversee incrementality testing methodology; push past Amazon-reported attribution to understand true contribution of upper-funnel and off-Amazon ad types
• Assist with build out of Claude + Amazon Ads MCP infrastructure in partnership with the data/tech team
• Interface directly with the VP/GM of Amazon to align advertising strategy with overall channel sales, margin, and growth targets
• Serve as the internal authority on Amazon advertising — including how Amazon search presence affects brand health, organic ranking, and performance across other channels
• Represent advertising performance in executive reporting; frame results in revenue, CM impact, and performance to plan

Skills

• 6+ years of Amazon advertising experience, including hands-on management of large, multi-brand catalogs
• Demonstrated experience managing and developing advertising teams
• Deep expertise in Amazon search (SP, SB, SD), DSP, and AMC — with the ability to evaluate them together, not in isolation
• Strong analytical fluency; able to build budget models, evaluate incrementality, and translate performance data into business decisions
• Experience managing advertising across multiple businesses or brand portfolios simultaneously
• Ability to leverage AI tools to measurably improve team output and decision quality
• Able and willing to attend in-person meetings
• Experience with multi-channel attribution and full-funnel media measurement across Amazon, Meta, Google, and/or TikTok
• Background in categories with strong DTC presence alongside marketplace — furniture, mattress, home goods, or similar
• Familiarity with international Amazon marketplaces (CA, UK, EU)
• Experience with Pacvue, Stackline, Skai, or comparable ad tech platforms
• Background in incrementality testing and experimental design

Benefits

• Remote-first workplace (since 2016!)
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• Take what you need Paid Time Off
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!

Company Overview