[Remote] Content Marketer

Note: The job is a remote job and is open to candidates in USA. Pogo is a fast-growing B2B company looking for its first Content Marketer to lead their content function. The role involves creating compelling content across various channels using proprietary data and developing a content strategy that drives engagement and conversion.

Responsibilities

• Lead Pogo's B2B content function - you decide what gets written and where it shows up
• Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives
• Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social
• Own content strategy - decide which channels we invest in and why
• Develop a deep understanding of our buyers and write to them
• Use language to capture attention, create virality, and drive conversion

Skills

• Likely 3–6 years of B2B SaaS content experience at a tech company with a strong content program
• You produce excellent copy across lengths and formats. Long-form is your strongest muscle, but you can write a great article, webinar, outbound email, paid ad, or billboard with equal care
• You know how to use language to drive outcomes - capture attention, create virality, and convert
• You can dig into data and find the story in it. Pogo gives you uniquely rich proprietary data to work with
• Strong POV on how to run a content function. You know which channels matter for B2B SaaS, how they work together, and how to measure them
• You've worked at a fast-growing startup with real ownership. You don't need to be told what to do
• You actively use AI tools in your workflows
• Turning data into compelling macro consumer stories (leans on journalism)
• Have a track record of writing publicly on social and growing an audience

Benefits

• Flexible work schedule that allows them to be most productive while accommodating other priorities outside of work
• Strongly encourage time off to recharge the batteries: in addition to unlimited PTO, we've implemented a •minimum• 20 days vacation policy 🌴

Company Overview