Director, Thought Leadership, Content Marketing

Our Mission

As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (*Comscore, Total Visits, March 2025) Day to Day The relationship between employers and workers has never been more consequential — or more contested. At Indeed, we operate at the centre of that tension, and the Director of Thought Leadership role exists to help the market make sense of it. We’re seeking a seasoned, entrepreneurial Director with newsroom instincts and brand journalism experience to shape the future of Indeed’s editorial content. This is a true editorial leadership role: setting strategy, leading and developing a team of five, and operating at the frontier of thought leadership in a landscape where AI-generated content is increasingly prevalent and trusted human insight is a key differentiator. The Director will operate within Indeed’s Content Centre of Excellence (CCoE), reporting to the Senior Director of Corporate Marketing, and will manage a team of five. The CCoE operates on a “Fewer, Bigger, Better” philosophy, prioritizing high-impact, proprietary content grounded in data and structured around Category Entry Points (CEPs) that connect Indeed’s corporate narrative to real gaps in the market conversation. A critical part of the role is close partnership with Indeed’s Hiring Lab, our in-house economic research team, translating proprietary economic insights into compelling editorial content that employers find genuinely essential.

Responsibilities

• Own and evolve the strategy for Indeed’s thought leadership content, spanning LinkedIn, Substack, newsletters, and emerging channels
• Partner with Hiring Lab, GTM, Country Marketing, Product Marketing, and Enterprise Marketing to expand reach, deepen engagement, and drive commercial impact
• Apply the CEP (Category Entry Point) framework as the organising editorial lens — identifying narrative gaps and building content that fills them with genuine authority
• Build content “flywheels” across channels that create compounding platform leverage and drive lower-funnel employer conversion
• Spearhead production of expert-led, data-driven editorial content that reflects CCoE editorial values, while embedding AI capability (including LLM optimisation and GEO/AEO strategy) as a core part of the function
• Manage and develop a team of five direct reports, setting a high bar and creating conditions for the team to do their best work
• Own the team’s OKRs, KPIs, and delivery cadence, with clear accountability for LLM visibility, direct traffic growth, and MVC performance, while managing cross-functional relationships and dependencies proactively

Skills/Competencies

• Requires a minimum of 17 years of related experience; or a minimum of 15 years with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience.
• Demonstrated track record of building consumer and B2B thought leadership strategy at scale with measurable impact; LinkedIn and Substack experience required
• Experience leading and developing editorial teams of 4+ direct reports
• Proven writing and editing background with a demonstrated track record of attention-grabbing, well-substantiated reporting (portfolio of clips required)
• Innate sense of brand voice and tone, balancing editorial integrity with brand reputation and commercial relevance, and pushing the boundaries of traditional journalism to meet audiences where meaningful conversations are happening
• Combines solid news judgement with an audience-centric, data-based approach to content strategy; fluent in LLM content optimisation, GEO/AEO, and AI workflow integration as strategic content disciplines
• Visionary leader who leads by example, setting a high quality bar built on journalism best practices, with experience partnering with internal research, economics, or data teams and managing cross-functional relationships through proactive ownership and communication of progress

At this time, we are not considering candidates for this role who are based in the following locations: State of California, Seattle, WA, New York City Metro (Tri-State), Washington DC Metro Area. Salary Range Transparency Tier 1 - United States of America 128,000 - 192,000 USD per year Tier 2 - United States of America 142,000 - 214,000 USD per year Salary Range Disclaimer The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site (https://www.indeed.com/careers/paytiers), and recruiters can confirm how location is considered for a specific role. Benefits - Health, Work/Life Harmony, & Wellbeing We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company’s 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://www.indeed.com/careers/benefits! Equal Opportunities and Accommodations Statement Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit https://www.indeed.com/careers/accommodations. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview. For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page (https://www.indeed.com/careers). Inclusion & Belonging Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we’re committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity. We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment. Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome. Indeed’s Employee Recruiting Privacy Policy Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site’s user and privacy policy found at https://www.indeed.com/legal, we also want to make you aware of our recruitment specific privacy policy found at https://www.indeed.com/legal/indeed-jobs. Agency Disclaimer Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws. An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening. AI Notice Indeed is committed to ensuring fairness and transparency throughout our hiring process. We use artificial intelligence (AI) tools to assist in the screening, assessment, and selection of applicants for this position by analyzing information provided in resumes and applications. Our use of AI does not replace human decision-making. Unless otherwise notified, Indeed does not use AI constituting an AEDT or an ADMT as those tools are defined in applicable laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The deadline to apply to this position is July 10th. Job postings may be extended at the hiring team’s discretion based on applicant volume. #INDMARKET Reference ID: 47289 Application Question(s):

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Work Location: Remote