Senior Marketing Strategist
What You'll Do
We’re looking for a motivated Sr. Marketing Strategist to support our B2B sales organization within Principal’s Retirement & Income Solutions (RIS) business. In this role, you will play a crucial role in developing strategic marketing plans to drive business results for Principal’s retirement business. Job Responsibilities: Collaborate with distribution teams to develop strategic marketing campaigns that align with business priorities, promote awareness and drive engagement. Establish clear metrics for assessing success and guarantee seamless implementation. Work closely with subject matter experts (SMEs) to create, build, and successfully implement multiple complex and concurrent campaigns. Have a deep understanding of specific audiences and behaviors Oversee and evaluate our advisor marketing qualified engagement program. Elevate brand awareness by amplifying third party recognition Communicate ideas effectively to internal and external stakeholders, lead through influence and work across teams, the enterprise and with external agencies. Who You Are Bachelor's degree (BS or BA) and at least 6 -8 years of related work experience required Experience helping to build strategic marketing programs that deliver strong results Experience parting with or supporting a sales organization Ability to translate data analytics into implications Strong strategic and critical thinking skills Outstanding organizational skills and the ability to manage multiple projects simultaneously Strong influence and informal leadership skills, with the ability to bring stakeholders together to deliver a consistent message Perform other job-related duties or special projects Some travel required, including overnight stays Preferred Skills that help you stand out Familiarity with financial services or retirement industry Ability to anticipate needs, problem- solve proactively and build strong internal relationships General understanding of Principal business, products and industry along with understanding or experience with identified audience Salary Range Information Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly) $104400 - $150000 / year Salary Details The following locations are examples of market-specific salary ranges across different geographies. Grand Island, NE / Wichita, KS: $104,400 - $140,400 / year Des Moines, IA / Tampa, FL: $110,200 - $148,200 / year Charlotte, NC / Dallas, TX: $116,000 - $150,000/ year Chicago, IL / Denver, CO / Minneapolis, MN: $127,600 - $150,000 / year Los Angeles, CA / New York City, NY: $139,200 - $150,000 / year Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible Yes Work Environments This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors. Work Authorization/Sponsorship At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. Nonimmigrant Workers and Green Card for Employment-Based Immigrants Investment Code of Ethics For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization. Experience Principal At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits. Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Posting Window We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Original Posting Date 7/1/2026 Most Recently Posted Date 7/1/2026 Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights. LinkedIn Remote Hashtag #LI-Remote