Retention / CRM Manager
An international company providing solutions in the Betting and FinTech industries is looking for a Retention / CRM Manager with relocation to Cyprus or the option to work remotely. Responsibilities: - Develop user communication strategies, including creating email, SMS, push notification campaigns, as well as communication through messengers and on-platform promotions. - Analyze data, prepare regular reports on key metrics, and make data-driven decisions to improve retention strategies. - Segment the player database based on various criteria such as activity, preferences, engagement level, and LTV. Requirements: - Experience in Betting / iGaming / Forex as a CRM Manager or Retention Manager (European GEOs, white label projects). - Strong understanding of automated CRM campaigns and analytical processes. - Deep knowledge of the betting industry: user behavior, gaming mechanics, bonus systems, game types, and the impact of key metrics such as retention, LTV, ARPU, and ROI on project performance. - English proficiency at B1+ level for communication within the team. - Knowledge of SQL will be considered an advantage. What We Offer: - Opportunity to work from the office in Limassol, Cyprus, or remotely from any country. - Standard 5/2 working schedule. - Free breakfasts and lunches in the office. - 50% compensation for English language courses. - Gym membership compensation. Location: Remote - Anywhere Skills required for this job:
- Candidate relationship management (CRM)
- Retention marketing