[Remote] VP, Marketing

Note: The job is a remote job and is open to candidates in USA. Arcadia is the AI-powered energy intelligence platform for businesses. They are seeking a visionary, strategic, and growth-oriented VP of Marketing to oversee and drive brand authority, demand generation, and product positioning for their enterprise solutions.

Responsibilities

• Own the brand and category narrative. Build the company into the category-defining name in its market, with positioning and a story that compounds enterprise value and resonates with customers, partners, and future acquirers
• Build a scalable, accountable demand engine. Stand up a predictable marketing-sourced pipeline across both the direct enterprise and indirect/partner motions, with clean attribution from spend to pipeline to bookings and ARR
• Lead product marketing and positioning. Sharpen messaging, packaging, and competitive differentiation across the platform and solutions, reinforcing the shift toward high-margin recurring revenue
• Tie marketing to the financial story. Own marketing's contribution to CAC, payback, sales efficiency, and net revenue retention — instrumenting the funnel so growth is repeatable and defensible in diligence
• Scale and develop the marketing organization. Recruit, structure, and lead a high-performing team across brand, product marketing, demand generation, corporate communications, and marketing operations as headcount and complexity grow
• Elevate the company's external profile. Lead PR and thought leadership to build credibility with customers,, the market, and strategic partners - drive thoughtful evolution of the brand’s voice and positioning through published articles and curated events
• Operate as a go-to-market leader. Align tightly with Sales, Partnerships, and Product across a single revenue lifecycle — drive demand generation and partner to reinforce the customer journey with Customer Success leadership
• Functional Ownership & Strategy: Define, oversee, and execute Arcadia's holistic marketing strategy, ensuring complete alignment with our broader business direction and commercial growth goals
• Marketing Modernization: Serve as a Strategic Integrator by identifying high-level opportunities for AI to optimize marketing department operations, collaborating with technical teams to deploy robust AI solutions and automated workflows
• Operational Excellence: Set and drive the bar for operational excellence across the marketing organization, working closely with the CCO and executive team to proactively identify growth opportunities and dismantle roadblocks
• Cross-Functional Synergy: Act as a key influencer and bridge-builder across the company, establishing clear performance expectations between marketing, sales, product, and operations
• Cultural Leadership: Model and champion a healthy culture of feedback within the marketing function and across the broader organization, taking responsibility for the overall cultural health of your teams
• Strategic Communication: Translate complex company strategies and the 'why' behind business decisions into clear, inspiring messages for your team, while training mid-level marketing leaders to do the same

Skills

• 10+ years of marketing experience with significant time spent leading multi-disciplinary marketing teams (Brand, Product Marketing, Demand Gen, Operations) within a high-growth B2B enterprise SaaS or technology platform
• Demonstrated success managing a 2-3 year strategic planning horizon and driving consistent pipeline execution through direct reports
• Strong experience targeting Fortune 2000 companies, with a deep understanding of complex enterprise buyer journeys and procurement lifecycles
• A proven track record of identifying and integrating AI-assisted technologies or advanced data integrations to scale marketing workflows and maximize ROI
• Exceptional capability to coach, mentor, and build a culture of continuous feedback and high engagement across remote-first teams
• Adept at synthesizing varied perspectives and building strong operational bridges with Sales, Product, and Finance executives
• Direct experience in climate tech, sustainability, energy management, or the utilities sector
• Prior experience working in a fast-paced, VC/PE-backed corporate environment during a major scaling phase
• Familiarity with complex data-driven compliance and sustainability reporting frameworks

Benefits

• Remote first" culture - work anywhere in the US as long as you have a reliable internet connection
• Flexible PTO - no accrued hours and no limit on the number of vacation days exempt employees can take each year
• 11 annual holidays
• 10 days sick leave
• Up to 3 weeks bereavement leave
• Up to 4 weeks of caregiver leave
• Military leave for eligible services or events
• 2 volunteer days off
• 2 professional development days off
• 10 weeks paid parental bonding leave for *all* parents and additional medical recovery time for eligible employees
• 75-95% employer cost coverage for medical, dental, and vision benefits for employees and dependents

Company Overview