[Remote] Sr. Manager, Integrated Marketing
Note: The job is a remote job and is open to candidates in USA. Quavo Fraud & Disputes is the industry leader in fraud and disputes management technology, seeking a Sr. Manager, Integrated Marketing to enhance their marketing strategies across the customer journey. This role involves leading integrated marketing programs, ensuring cohesive messaging, and collaborating with various teams to improve marketing effectiveness and visibility.
Responsibilities
- Lead the planning of priority integrated marketing programs across campaigns, launches, events, customer communications, website updates, and sales activation moments
- Translate marketing priorities into clear program briefs, launch plans, stakeholder inputs, asset needs, and follow-through motions
- Partner with Demand Generation and Product Marketing to ensure campaign themes, product narratives, content, sales plays, and customer proof show up as one connected market story
- Own website governance and roadmap coordination for Quavo.com, ensuring the site reflects current positioning, product priorities, customer proof, campaign needs, and buyer journey gaps
- Partner with Product Marketing, Demand Generation, Corporate Marketing, and external agency partners to prioritize updates that improve clarity, relevance, conversion, and sales usefulness
- Monitor website performance, content engagement, conversion paths, and page-level gaps to inform ongoing improvements
- Help build Quavo’s customer marketing foundation in partnership with Client Success and Account Management, starting with lifecycle communications, customer engagement, advocacy, and reference workflows
- Support Client Advisory Board planning and operations, including communications, logistics, follow-up, insight capture, and content opportunities
- Identify ways to turn customer proof, client outcomes, CAB insights, and success stories into stronger website content, sales materials, campaigns, and executive programs
- Build and maintain a practical marketing funnel and account scoring framework in partnership with Demand Generation and Revenue Operations, including stage definitions, source visibility, handoff points, and reporting expectations
- Create program-level reporting that shows audience engagement, website performance, conversion points, sales follow-up coverage, and customer/lifecycle activity
- Help marketing leadership identify where programs are getting stuck across the journey, from traffic and engagement through handoff, follow-up, opportunity creation, and customer engagement
Skills
- 6 – 8+ years in B2B integrated marketing, ABM, field marketing, lifecycle marketing, campaign management, or demand generation, with experience supporting revenue-oriented programs
- Experience coordinating integrated programs across web, content, email, events, sales-activated channels, customer communications, and digital touchpoints
- Strong understanding of B2B demand generation, ABM, sales follow-up, marketing-to-sales handoff, and how programs move from engagement to pipeline
- Experience working closely with Sales, Sales Development, Revenue Operations, Product Marketing, and Customer Success teams to improve program execution and follow-through
- Ability to use CRM, marketing automation, website analytics, ABM platforms, or campaign reporting to understand performance and identify improvement opportunities
- Strong communicator and operator who can bring structure to cross-functional work, manage competing priorities, and translate program status into clear recommendations for marketing and sales leadership
- Experience in B2B fintech, financial services, or another regulated enterprise technology category
- Practical experience using AI to improve account research, campaign planning, personalization, content repurposing, reporting, workflow automation, or sales activation
- Working knowledge of tools such as Salesforce, Marketo, Salesforce Marketing Cloud, 6sense, Demandbase, Terminus, Clay, or similar GTM and marketing automation platforms
- Experience supporting customer marketing, lifecycle communications, advocacy programs, client advisory boards, executive programs, or customer reference motions
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