[Remote] Social Media Specialist

Note: The job is a remote job and is open to candidates in USA. Seeking.com is the world’s largest premium dating platform. They are seeking a Social Media Specialist who will own the entire content pipeline, from strategy to execution, and help drive social media campaigns across various platforms.

Responsibilities

• Coordinate, create, publish, and optimize social content across TikTok, Instagram, Pinterest, Facebook, YouTube and emerging platforms
• Develop and manage detailed content calendars for multiple platforms, ensuring consistent and timely posting
• Write engaging, on-brand captions and copy tailored to each platform’s audience and tone
• Repurpose and adapt content to maximize reach and performance across channels
• Ensure all content aligns with brand voice, visual standards, and campaign objectives
• Stay ahead of trends in social formats, sounds, memes, and storytelling styles
• Experiment with new formats, transitions, hooks, and creative approaches to improve engagement and performance
• Collaborate closely with internal teams, creators, and editors to execute social campaigns and maintain publishing cadence
• Schedule and publish content directly across platforms using native tools or scheduling software
• Respond professionally and promptly to comments, messages, mentions, and community interactions
• Engage with followers to build authentic community and brand loyalty
• Monitor brand reputation and sentiment across social channels
• Collaborate with customer service teams to resolve issues or inquiries surfaced through social media
• Participate in relevant online conversations and strategically engage with creators, influencers, and partner brands
• Source, evaluate, and onboard influencers and brand ambassadors across relevant social platforms
• Negotiate influencer deliverables, timelines, usage rights, and campaign expectations
• Track influencer contracts, content deadlines, approvals, and campaign performance metrics
• Maintain organized records of influencer partnerships, payments, deliverables, and campaign results
• Build and maintain strong influencer relationships to support long-term collaboration and brand advocacy
• Ideate, help lead and coordinate social media productions including campaign content sessions, lifestyle productions, and brand activations
• Support the planning and execution of influencer events, experiential activations, pop-ups, and branded experiences
• Manage on-site social coverage during events including real-time posting, behind-the-scenes content capture, creator coordination, and live social storytelling
• Collaborate with photographers, videographers, creators, influencers, vendors, and internal teams to ensure seamless production execution
• Develop production schedules, run-of-show documents, shot lists, and social capture plans for campaigns and live events
• Identify opportunities to maximize social engagement, creator content, and viral moments during activations and productions
• Coordinate influencer attendance, content deliverables, approvals, and event logistics as needed
• Ensure all event and activation content aligns with brand standards, visual identity, and campaign objectives
• Track and analyze key social metrics including engagement, reach, audience growth, traffic, and conversions
• Create recurring performance reports with actionable insights and recommendations
• Use analytics to refine posting schedules, creative direction, content mix, and platform strategy
• Conduct A/B testing to identify top-performing content types and campaign approaches
• Benchmark brand performance against competitors and industry leaders to identify growth opportunities
• Work cross-functionally with marketing, creative, and brand teams to maintain cohesive messaging and campaign execution
• Partner with designers, videographers, editors, copywriters, and creators to produce best-in-class social content
• Contribute ideas for influencer campaigns, partnerships, activations, and brand moments across departments

Skills

• 2–4 years of experience managing social media channels, influencer partnerships, branded campaigns, or digital marketing initiatives
• Strong understanding of TikTok, Instagram, Pinterest, Facebook, YouTube and emerging social platforms including posting tools, analytics, trends, and best practices
• Experience coordinating social media shoots, influencer campaigns, branded productions, or live activations
• Ability to manage fast-paced live event coverage and real-time social execution across multiple platforms
• Proficient in Canva, CapCut, and Adobe Creative Suite (especially Photoshop and Premiere)
• Excellent writing, editing, storytelling, and communication skills with a strong sense of tone and visual rhythm
• Experience managing influencer outreach, contracts, approvals, and deadlines
• Strong organizational and project management skills with the ability to manage multiple brands, campaigns, and production timelines simultaneously
• Strong production coordination and collaboration skills across creators, vendors, agencies, and internal stakeholders
• Up-to-date knowledge of platform algorithms, social trends, creator culture, and digital best practices
• Must be able to travel for team meetings, shoots, company events, and project needs
• Comfortable with occasional required evening or weekend support during launches, events, or major campaigns
• Experience managing social media for lifestyle, entertainment, luxury, or consumer brands
• Familiarity with influencer marketing platforms, creator partnerships, and experiential campaigns
• Basic understanding of paid social campaigns, boosting strategies, and performance metrics
• Experience using AI image generation and creative tools such as Midjourney, Firefly, ChatGPT, or similar platforms to support content development
• Interest in luxury, dating, fashion, lifestyle, or creator-driven brand aesthetics
• Experience supporting live events, influencer activations, or experiential marketing campaigns

Benefits

• Competitive compensation: $65,000 – $85,000 annually, set above market for the role.
• Real ownership of the channel. You are not feeding a calendar someone else built. You build the calendar, the brand voice on social, the production approach, and the metrics that measure all of it.
• Direct access to leadership. You’ll work closely with our Marketing Manager and collaborate across creative, growth, brand, and product.
• A path to grow. Strong performance in this role is the on-ramp to leading a larger social and content team. Coast and you stall; build and you grow.

Company Overview