[Remote] Social Media Manager

Note: The job is a remote job and is open to candidates in USA. Rare Necessity Digital Agency is seeking a Social Media Manager to take ownership of social media for multiple clients. The role involves building social media calendars, writing engaging content, and managing client interactions across various platforms.

Responsibilities

• Build monthly social media calendars for every client in the pod (10-15 accounts)
• Write captions, hooks, and CTAs for Instagram, Facebook, TikTok, and LinkedIn
• Plan content themes aligned with launch timelines and campaign strategy
• Create or source graphics, carousels, and short-form video concepts (working with Production for shoots)
• Coordinate with Production pod for content days, photo/video assets
• Develop hashtag strategies and engagement frameworks per client
• Research trends and content formats relevant to each client's niche
• Provide content performance summaries to the Account Strategist
• Create the social media calendar and content assets. Hand deliverables to the client for self-posting
• Create AND manage. You schedule posts, monitor engagement, respond to comments/DMs, and manage the client's social presence

Skills

• 2+ years as a social media manager or content creator (agency or brand-side)
• Strong writing skills. Captions, hooks, and CTAs that sound like the client, not a template
• Platform fluency across Instagram, Facebook, TikTok, and LinkedIn
• Understanding of content strategy tied to launches, campaigns, and sales goals (not just engagement)
• Comfortable managing multiple client accounts and meeting recurring deadlines
• Basic design skills (Canva, Adobe Express) for graphics and carousels
• Can work independently once given strategic direction
• Experience with Pinterest strategy
• Video editing basics (Reels, TikToks, short-form clips)
• Experience working with e-commerce brands OR service-based/coaching brands
• Familiarity with scheduling tools (Later, Planoly, Meta Business Suite)

Company Overview