[Remote] Senior Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Franki is a startup transforming how people discover and choose where to eat, drink, and explore. They are seeking a Senior Performance Marketing Manager to own and scale their paid acquisition strategy, focusing on both consumer app growth and merchant lead generation.

Responsibilities

• Own Franki's paid acquisition strategy across both B2C consumer growth and B2B merchant acquisition
• Manage and optimize performance across Meta, Google, TikTok, Apple Search Ads, and emerging paid channels
• Lead external agency partners by setting goals, managing budgets, auditing campaign performance, and ensuring accountability
• Launch, test, and optimize campaigns directly within ad platforms when needed
• Drive consumer app installs, user acquisition, and in-app engagement while continuously improving customer acquisition costs
• Build and scale merchant lead generation programs that support Sales and improve lead quality and pipeline performance
• Develop and execute an experimentation roadmap across creative, landing pages, audiences, and campaign optimization
• Own marketing attribution, reporting, and performance dashboards across tools including AppsFlyer, GA4, GTM, and Salesforce
• Manage paid media budgets and optimize investment across lower-funnel acquisition and upper-funnel brand awareness initiatives
• Leverage AI and automation tools to improve marketing efficiency, accelerate testing, and scale creative production
• Partner closely with Product, Sales, Data, and Creative teams to identify growth opportunities and improve campaign performance

Skills

• 6+ years of performance marketing or growth marketing experience
• Experience managing both B2C mobile app acquisition and B2B lead generation programs
• Deep expertise across Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, and other paid acquisition channels
• Hands-on experience scaling mobile apps with a strong understanding of AppsFlyer, SKAdNetwork, Conversions API, and mobile attribution
• Strong analytical skills with experience using GA4, GTM, Salesforce, and modern marketing analytics platforms
• Experience managing media agencies and holding partners accountable to aggressive performance goals
• A proven track record of improving CAC, ROAS, conversion rates, and overall marketing efficiency
• Excellent communication skills and the ability to work cross-functionally with Product, Sales, and Leadership
• A highly execution-oriented mindset with a willingness to roll up your sleeves and do the work
• Experience working at a two-sided marketplace, consumer marketplace, or mobile-first startup
• Experience supporting Series A-C high-growth technology companies
• Experience managing annual multi-million dollar paid media budgets
• Familiarity with experimentation frameworks, growth loops, and lifecycle marketing
• Experience using AI tools such as Claude, Gemini, or ChatGPT to improve marketing workflows
• Agency experience or experience managing multiple agency partners

Benefits

• Remote work:Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.
• PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
• Medical, Dental & Vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.
• 401(k)
• Equipment: Computer & technology equipment applicable to your role.
• Monthly Stipend: To help cover some home office expenses.

Company Overview