[Remote] Senior Manager, SEO/GEO Program

Note: The job is a remote job and is open to candidates in USA. ServiceTitan is a company focused on optimizing search programs across its brands. The Senior Manager, SEO/GEO Program will lead the SEO and AI search initiatives, manage a team, and develop strategies to enhance organic visibility and attribution across multiple platforms.

Responsibilities

• Set the SEO and GEO roadmap across all three brands, balancing resources against very different competitive landscapes and content maturity levels
• Own the content strategy framework - what gets built, what gets refreshed, what gets cut - and drive the program toward a more dynamic, signal-driven model
• Lead BOFU prioritization: comparison pages, features pages, industry and sub-industry pages are the highest-leverage surface in the program and require sustained strategic attention
• Define how the team and agencies work together - briefing, accountability, and the quality bar for what goes live
• Own ServiceTitan's AI search visibility strategy across Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven surfaces
• Lead the prompt tracking and citation monitoring program - translating AI visibility data into actionable content and off-page recommendations
• Direct the off-page GEO program including digital PR, earned media, and citation density building - and make the case for appropriate budget allocation toward these channels
• Stay at the front edge of how AI search is evolving in B2B SaaS and bring a clear point of view back to the team and to leadership
• Own how the organic and GEO program is measured and reported - building a narrative that connects visibility to pipeline in a world where clicks alone no longer tell the full story
• Lead the cross-functional work needed to improve how organic influence is captured across the buyer journey
• Present program performance to VP and CMO-level audiences with clarity and commercial grounding
• Manage and develop two direct reports responsible for SEO operations and multi-brand execution
• Own relationships with all agency partners across content production, technical SEO, link building, digital PR, and GEO - including strategic direction, performance accountability, and contract management
• Build strong cross-functional relationships with web, demand gen, product marketing, and brand creative to ensure SEO and GEO recommendations actually get implemented

Skills

• 6+ years in B2B SaaS SEO with ownership of a program that connects organic to pipeline - not just traffic growth
• Deep, current understanding of GEO and AI search as an operational practice - you are actively working in this space, not watching from a distance
• Demonstrated ability to manage agency partners - briefing them well, holding them accountable, and knowing when they are delivering versus drifting
• Track record of influencing cross-functional stakeholders - web, product marketing, demand gen - without direct authority over their teams
• Ability to build a measurement and attribution story that survives executive scrutiny and connects organic activity to revenue outcomes
• Comfort operating across multiple brands with different competitive contexts, audiences, and content maturity levels
• Experience with programmatic or AI-assisted content at scale and a clear point of view on when it helps and when it creates problems
• Experience with earned digital PR as a GEO and authority-building lever, not just traditional link acquisition
• Familiarity with AI search tracking and programmatic content platforms; experience with Profound or AirOps preferred
• Familiarity with the home services, field service, or SMB-focused vertical
• Experience evolving attribution models to capture organic influence beyond last-touch

Benefits

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career.
• We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events.
• Great work is rewarded through Bonusly, peer-nominated awards, and more.
• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.
• Support for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.
• Annual bonus
• Equity

Company Overview

Company H1B Sponsorship