[Remote] Senior Lifecycle Marketing Manager
Note: The job is a remote job and is open to candidates in USA. The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. They are seeking a Senior Lifecycle Marketing Manager to lead and scale one of their most important ongoing marketing programs, focusing on driving revenue growth through strategic marketing initiatives.
Responsibilities
- Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member experiences
- Identify high-impact growth opportunities through experimentation, segmentation, behavioral analysis, and lifecycle performance insights
- Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy
- Build scalable lifecycle systems, workflows, and operational processes that improve efficiency and marketing performance over time
- Influence lifecycle strategy and prioritization across Product, Marketing, Analytics, and Engineering stakeholders
- Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making
- Write, refine, or adapt direct-response messaging and marketing copy using AI-assisted workflows and performance insights
- Translate complex data and experimentation results into actionable business recommendations and growth opportunities
- Help evolve segmentation strategy, lifecycle architecture, and personalization capabilities across the member journey
- Work closely with lifecycle systems, experimentation tools, analytics environments, and machine learning-supported marketing platforms
- Balance strategic leadership with hands-on execution and rapid iteration
Skills
- 7+ years of experience in lifecycle marketing, growth marketing, experimentation, retention/CRM, marketing strategy, or related fields
- Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments
- Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive lifecycle performance
- Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization
- Strong analytical skills and comfort translating data into strategic recommendations and business decisions
- High technical fluency with lifecycle systems, automation platforms, analytics tools, and AI-enabled workflows
- Experience leveraging AI tools to accelerate growth, experimentation, operational scale, and marketing effectiveness
- Strong direct-response instincts and understanding of performance marketing principles
- Experience writing or optimizing marketing copy and messaging using AI-assisted workflows
- Comfort working cross-functionally with technical and business stakeholders
- Ability to move between strategy and execution without relying heavily on large support teams or specialized operators
- A strong interest in investing and personal finance. Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred
- Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is strongly preferred
Company Overview