[Remote] Senior Data Analyst, Marketing Analytics

Note: The job is a remote job and is open to candidates in USA. RSAC is the premier series of global events and year‑round learning for the cybersecurity community. They are seeking a highly analytical, business-minded Senior Data Analyst, Marketing Analytics to transform marketing data into actionable insights that drive acquisition, engagement, retention, and revenue growth.

Responsibilities

• Serve as the primary analytics partner for Marketing, supporting both Conference and Membership business lines
• Develop and maintain reporting frameworks for marketing campaign performance across channels
• Analyze marketing effectiveness and provide actionable recommendations to improve acquisition, engagement, and retention outcomes
• Measure campaign ROI and support data-driven budget allocation decisions
• Establish standardized marketing KPI definitions and reporting methodologies
• Develop and maintain marketing attribution frameworks across Conference and Membership initiatives
• Analyze acquisition channels, conversion funnels, and customer journeys to identify opportunities for optimization
• Partner with Marketing stakeholders to improve lead generation, conversion, and audience growth strategies
• Evaluate performance across paid, owned, and earned marketing channels
• Support conference registration reporting and performance measurement
• Analyze registration funnel performance and identify conversion opportunities
• Measure effectiveness of conference marketing campaigns and promotional activities
• Support sponsorship analytics and attendee engagement reporting
• Provide insights that help drive conference growth and improve attendee experience
• Analyze subscriber acquisition, activation, retention, and lifetime value metrics
• Measure performance of email campaigns, content marketing initiatives, and member engagement efforts
• Identify audience behaviors, engagement patterns, and opportunities to improve member retention and growth
• Partner with Marketing to develop actionable audience segmentation strategies
• Design and maintain executive dashboards that provide visibility into marketing performance and business outcomes
• Translate complex analytical findings into clear recommendations for senior leadership
• Deliver recurring performance reviews and strategic insights to Marketing leadership and executive stakeholders
• Serve as a trusted advisor and strategic thought partner to Marketing leadership
• Write complex SQL queries to analyze large datasets and answer business questions
• Develop and maintain dashboards and self-service reporting solutions using Tableau
• Partner with Data Engineering and Analytics Engineering teams to improve data quality, accessibility, and reporting capabilities
• Support development of scalable reporting and measurement frameworks
• Support marketing testing and experimentation initiatives through measurement design and analysis
• Develop audience segmentation methodologies to improve targeting and personalization
• Conduct ad hoc analyses to support strategic business decisions
• Identify trends, opportunities, and risks through proactive analysis and stakeholder engagement

Skills

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, Marketing Analytics, Business Analytics, or a related quantitative field
• 5–7 years of experience in data analytics, business intelligence, marketing analytics, or related analytical roles
• Advanced SQL skills with the ability to independently analyze large and complex datasets
• Experience building dashboards and visualizations using Tableau or similar BI tools
• Experience working with cloud data platforms such as Snowflake
• Strong understanding of marketing analytics, campaign measurement, attribution, and performance reporting
• Experience with audience segmentation, customer lifecycle analytics, retention analysis, cohort analysis and lifetime value modeling
• Experience communicating analytical findings to business stakeholders and senior leaders
• Strong problem-solving skills with the ability to translate business questions into analytical solutions
• Excellent written and verbal communication skills
• Ability to manage multiple priorities and stakeholders in a fast-paced environment
• Experience supporting marketing, growth, membership, subscription, media, SaaS, or event-based businesses
• Familiarity with Google Analytics (GA4) and digital marketing measurement concepts
• Familiarity with dbt and modern data stack technologies
• Exposure to Python or other analytical programming languages
• Experience supporting conference, event, or membership-based organizations
• Experience designing and measuring A/B tests and marketing experiments

Benefits

• Employer‑subsidised medical, dental, and vision insurance
• 401K retirement employer match
• Home office equipment stipend and monthly technology stipend
• Thirteen paid holidays per calendar year
• Flexible personal time off
• Annual employee bonus dependent on company and personal performance
• Annual company‑wide offsite
• We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.

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