[Remote] Senior Customer Marketing Manager, Advocacy
Note: The job is a remote job and is open to candidates in USA. Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team to lead the growth and optimisation of Clio’s referral programme, driving customer engagement and delivering measurable results.
Responsibilities
- Design and launch new experiments to further extend our referral program
- Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI
- Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement
- Leverage customer and data insights to identify opportunities for new segmentation strategies
- Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates
- Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration
Skills
- 5+ years of experience in B2B software as a growth, demand generation, or customer marketer
- Exceptional written and verbal communication skills with the ability to create engaging content
- Proven success in driving pipeline growth and revenue through integrated campaigns
- Excellent relationship-building skills and a strong positive attitude
- Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms
- Strong problem solving skills and willingness to roll up your sleeves and get stuff done
- Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams
- Strong project management skills and comfort with Asana or other project management tools
- Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
- Strong analytical skills and ability to use data to inform decision-making and strategy development
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.
- Flexible time off policy, with an encouraged 20 days off per year.
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
Company Overview