[Remote] Salesforce Marketing Cloud Architect
Note: The job is a remote job and is open to candidates in USA. Gallagher is a trusted partner to organizations navigating important people decisions, helping clients build better workplaces. They are seeking a Salesforce Marketing Cloud Architect to lead customer engagement, data activation, and personalization initiatives, driving architecture strategy and solution design across marketing and CRM ecosystems.
Responsibilities
- Architectural Design: Lead the end-to-end technical architecture for SFMC (Email, Mobile, Automation Studio, Journey Builder) and Data Cloud (Ingestion, Modeling, Identity Resolution, and Calculated Insights)
- Data Strategy & Integration: Define data models and ETL processes. Design complex integrations between Data Cloud, SFMC, Sales/Service Cloud, and external data lakes (e.g., Snowflake, AWS S3)
- Advanced Personalization: Architect solutions using Marketing Cloud Personalization (formerly Interaction Studio) and Data Cloud Actuations to drive real-time, cross-channel experiences
- Performance Optimization and Troubleshooting: Monitor and optimize the performance of Marketing Cloud, Data Cloud, and DevOps pipelines, including data processing, campaign execution, and system efficiency. Troubleshoot and resolve technical issues related to configurations, integrations, and data flows
- Identity Resolution: Configure and optimize Identity Resolution rules within Data Cloud to ensure accurate customer stitching across disparate data sources
- Governance & Security: Establish best practices for business unit structure, data privacy (GDPR/CCPA compliance), and security protocols within the Salesforce environment
- Technical Leadership: Act as a subject matter expert (SME) for stakeholders, translating business requirements into technical specifications and guiding a team of developers/consultants
Skills
- Bachelor's degree in computer science, Data Science, or a related field
- 8+ years of experience in the Salesforce ecosystem, with at least 4+ years in an Architect role
- Proven track record of delivering at least one full-scale Data Cloud implementation
- Strong background in data architecture, relational databases, Strong SQL (joins, aggregations, performance tuning) and big data concepts
- Salesforce Marketing Cloud: Expert-level knowledge of AMPscript, SSJS, SQL, and the SFMC API suite
- Salesforce Data Cloud: Hands-on experience with Data Streams, Data Mapping (DMO), Identity Resolution, and creating Calculated/Streaming Insights
- Integration Patterns: Deep understanding of MC Connect, API-based integrations (REST/SOAP), and middleware solutions
- Web Technologies: Proficiency in HTML/CSS and JavaScript for cloud pages and advanced email rendering
- Excellent communication skills, with the ability to explain 'the why' behind technical decisions to non-technical executives
- Salesforce Certified Marketing Cloud Architect
- Salesforce Certified Data Cloud Consultant
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Developer
Benefits
- Flexible medical & dental coverage to meet your household's needs
- Life, Dependent Life and AD & D Insurance options
- Retirement savings including RRSP including a company match, TFSA, pension and more
- Employee Stock Purchase Plan
- Educational expense reimbursement
- Employee assistance programs
- Discounted gym membership (GoodLife Fitness)
- Opportunity for flexible work arrangements
- Paid sick days & personal days
- Employee education recognition program
- Employee referral bonus program
Company Overview