[Remote] Marketing Operations

Note: The job is a remote job and is open to candidates in USA. Securitize is a leader in tokenizing real-world assets and is seeking a Marketing Operations Manager to oversee the systems, data, and processes that support their marketing function. The role involves managing marketing technology, ensuring data integrity, and providing analytics to measure the impact of marketing activities.

Responsibilities

• Own day-to-day administration of Securitize's marketing automation platform (e.g., HubSpot) including list management, workflow automation, lead scoring, and platform hygiene
• Manage integrations between marketing automation, CRM (Salesforce), event platforms, and other tools in the stack — ensuring clean, reliable data flow across systems
• Evaluate, implement, and maintain marketing technology tools; serve as the internal expert and point of contact for marketing platform questions
• Partner with Sales/Revenue Ops to align on lead handoff processes, lifecycle stage definitions, and CRM field mapping
• Build and manage campaign infrastructure: email nurture workflows, lead capture forms, landing pages, UTM frameworks, and campaign tracking
• Support institutional, content, and events marketing teams with operational execution — ensuring every campaign is properly tracked, segmented, and measurable
• Own list segmentation and audience management to ensure the right messages reach the right audiences across institutional, issuer, and retail segments
• Maintain and enforce email compliance standards (CAN-SPAM, GDPR) and deliverability best practices
• Build and maintain marketing dashboards and reports that track pipeline contribution, campaign performance, channel ROI, and funnel conversion rates
• Own marketing attribution modeling — working with Sales and RevOps to ensure accurate multi-touch attribution across the buyer journey
• Deliver regular reporting to marketing leadership and cross-functional stakeholders on key performance metrics
• Identify gaps in data coverage and proactively implement solutions to improve measurement accuracy
• Document and maintain standard operating procedures (SOPs) for core marketing ops workflows — campaign builds, QA checklists, launch processes, and reporting cadences
• Onboard marketing team members to tools and processes; serve as the internal trainer and resource for marketing platform usage
• Continuously identify and implement process improvements that increase speed, accuracy, and scale across the marketing function

Skills

• 4+ years of marketing operations experience, ideally in a B2B fintech, financial services, or high-growth technology company
• Hands-on expertise with HubSpot (or comparable marketing automation platform such as Marketo or Pardot) — including workflows, lead scoring, forms, and reporting
• Solid working knowledge of Salesforce CRM — comfortable with field mapping, lead/contact/opportunity objects, and campaign influence reporting
• Strong understanding of campaign tracking fundamentals: UTM parameters, attribution models, and funnel analytics
• Experience building marketing dashboards in tools such as HubSpot, Salesforce, Looker, or similar
• Detail-oriented and data-driven — you catch errors before they ship and trust numbers over gut instinct
• Able to manage multiple concurrent projects independently in a fast-paced, fully remote environment
• Experience supporting marketing to institutional financial services audiences (asset managers, RIAs, wealth platforms, broker-dealers)
• Familiarity with ABM platforms such as Demandbase or 6sense
• Experience with event technology platforms (Splash, Cvent, or similar) and their integration with marketing automation
• Working knowledge of SQL or BI tools for deeper data analysis
• Prior experience in a regulated industry where compliance considerations affect marketing execution

Benefits

• Flexible Paid Time Off – Promoting a healthy work-life balance.
• Equity Grant Opportunities – Share in the success and future growth of the company.
• Remote Work Flexibility – Work from anywhere while staying connected with a dynamic and collaborative team.
• Comprehensive Insurance Coverage – Employer-paid Medical, Dental, and Vision benefits for you and your family.
• 401(k) Retirement Plan – Secure your financial future with employer-sponsored savings.

Company Overview