[Remote] Marketing Manager (Part-Time / Contractor)

Note: The job is a remote job and is open to candidates in USA. Poppins, Inc. is redefining pediatric care for today's working families, and they are seeking a part-time Marketing Manager to join their team. The role focuses on executing marketing initiatives through content creation, campaign execution, and project management across various channels.

Responsibilities

• Own and manage Poppins' content calendar across multiple marketing channels
• Create compelling content for LinkedIn, Facebook, Instagram, blogs, and other digital channels
• Develop SEO-driven articles and educational resources that drive organic traffic
• Create and execute email nurture campaigns and newsletters to engage prospects and customers throughout the customer journey
• Repurpose webinars, founder insights, customer stories, research, and clinical expertise into engaging marketing assets
• Create tailored content for multiple stakeholder audiences, including: parents and caregivers, pediatricians and healthcare providers, daycares and preschools, employers and HR leaders, and employee benefits brokers and consultants
• Coordinate with internal clinical experts and leadership to ensure all content is accurate, evidence-based, and aligned with the Poppins brand
• Monitor marketing performance and recommend optimizations based on analytics
• Support product launches, campaigns, webinars, white papers, sales collateral, and thought leadership initiatives
• Help ensure a consistent, authentic brand voice across every customer touchpoint

Skills

• 2–4 years of experience in content marketing or digital marketing
• Exceptional writing and storytelling skills
• Strong understanding of SEO and content strategy
• Experience managing content calendars and social media platforms
• Highly organized with excellent project management skills
• Comfortable working independently in a fast-paced startup environment
• Curious, proactive, and eager to learn
• Experience with healthcare or parenting a plus, but not required

Benefits

• Flexible schedule
• Opportunity for the role to expand into a larger position as Poppins continues to grow

Company Overview