[Remote] Marketing Development Representative

Note: The job is a remote job and is open to candidates in USA. IDC is seeking a driven and intellectually curious Marketing Development Representative (MDR) to join their Marketing team. In this role, you will connect marketing-sourced leads with the sales organization and develop skills across the B2B sales cycle, ultimately paving the way for further career opportunities within the company.

Responsibilities

• Respond to inbound demo requests, contact-us submissions, and high-intent website activity within defined SLA windows
• Conduct structured discovery conversations via phone, email, and LinkedIn to assess buyer intent, fit, and urgency using proven qualification frameworks (BANT)
• Route well-documented, sales-ready leads to the appropriate Account Executive with context that accelerates deal progression
• Maintain CRM hygiene and ensure all activity, notes, and lead statuses are accurate and up to date in Salesforce
• Execute rapid, personalized follow-up on Marketing Qualified Leads (MQLs) generated from paid media, social campaigns, webinars, and content downloads
• Tailor outreach to reflect the specific marketing touchpoint that drove engagement, demonstrating relevance and creating a compelling reason to connect
• Convert marketing engagement into Sales Qualified Leads (SQLs) by surfacing pain points, buying intent, and near-term project timelines
• Provide feedback to the Marketing team on lead quality, messaging resonance, and campaign effectiveness to drive continuous improvement
• Support pre-event outreach to drive attendance, schedule meetings, and build pipeline ahead of IDC conferences and third-party industry events
• Execute structured, time-sensitive post-event follow-up using nurture-to-pipeline playbooks to convert event contacts into active opportunities
• Collaborate with Field Marketing and sales leadership to prioritize event leads and ensure consistent, high-quality follow-up cadences
• Manage a structured, closed-loop handoff process for referrals and recommendations passed from IDC’s global analyst community
• Qualify and progress analyst-endorsed leads with a consultative, high-touch approach that reflects the credibility and depth of IDC’s research brand
• Maintain clear communication with both the referring analyst and the receiving Account Executive to ensure seamless, professional handoff experience

Skills

• Bachelor's degree in Business, Marketing, Communications, or a related field
• Exceptional verbal and written communication skills, with the confidence to engage senior business and technology leaders
• Strong organizational skills and the ability to manage high lead volumes, competing priorities, and time-sensitive SLAs simultaneously
• A data-driven mindset with the ability to track, interpret, and act on performance metrics and pipeline data
• Genuine curiosity about the technology industry, market trends, and how organizations buy and consume research and advisory services
• 1–2 years of experience in a sales development, inside sales, marketing, or customer-facing role
• Hands-on experience with CRM platforms, preferably Salesforce, and sales engagement tools such SalesLoft
• Familiarity with lead qualification frameworks (BANT, MEDDIC, SPIN) and B2B demand generation concepts
• Exposure to LinkedIn Sales Navigator, ZoomInfo, or similar prospecting and intelligence tools

Benefits

• 15 vacation days (prorated based on start date)
• 12 company-paid holidays
• 6 paid sick days (prorated based on start date; may vary by state)
• Medical, dental, and vision coverage
• 2 floating holidays (prorated based on start date)
• 1 volunteer day
• 401(k) company match (IDC matches 3% on the first 6% of employee contributions)
• Company-paid short-term disability
• Company-paid life insurance
• Company-paid parental leave

Company Overview