[Remote] Marketing Campaign Manager-Product Marketing
Note: The job is a remote job and is open to candidates in USA. TENEX.AI is an AI-native, automation-first Managed Detection and Response provider focused on enhancing cybersecurity. The Marketing Campaign Manager will own product marketing campaign content, translating technical capabilities into compelling narratives and executing multi-channel campaigns to drive revenue goals.
Responsibilities
- Translate TENEX's technical capabilities and proof points into clear, persuasive, repeatable global campaigns targeting security operations buyers, from CISOs to SOC leaders
- Write and own a wide range of assets: launch blogs, flagship whitepapers, one-pagers, solution briefs, web copy, sales enablement materials, and event and seminar content
- Maintain consistency with TENEX's product positioning and messaging framework, and help evolve it as the product and market mature
- Partner with product and technical stakeholders to keep messaging accurate, differentiated, and ahead of the competitive set
- Ideate, build and manage the entire campaign content that powers sales enablement, partnering closely with the Head of Sales Enablement who owns the enablement function and roll-out
- Develop sales-facing assets such as pitch decks, battlecards, competitive one-pagers, objection-handling guides, talk tracks, and persona briefs, grounded in TENEX's messaging framework
- Translate launch messaging and new capabilities into clear, repeatable narratives that sellers can use in the field
- Keep enablement content current as positioning, packaging, and the competitive landscape evolve
- Plan and execute campaigns, including content BOM, sales enablement, webpage content, social content, and event messaging, to drive pipeline and revenue goals
- Create 2-3 campaigns per quarter, own the campaign calendar and coordinate timelines, assets, and cross-functional inputs so launches and programs ship on schedule
- Build audience segments and persona-based journeys as the foundation for campaign targeting
- Monitor and track campaign content performance and report results clearly to senior leadership
- Apply a test-and-learn mindset, running experiments across channels and messaging to improve results over time
- Use marketing automation and analytics tools to manage execution and surface insight
Skills
- 4 to 7 years in B2B marketing, with demonstrated strength in both content or product marketing and campaign execution
- Exceptional writing skills, with a portfolio that shows you can turn complex, technical subject matter into clear and compelling narrative
- Experience building sales enablement content (decks, battlecards, one-pagers) in partnership with sales or enablement teams
- A working understanding of positioning, messaging frameworks, and buyer journeys, and the judgment to apply them
- Hands-on experience planning and executing multi-channel campaigns and measuring their impact on pipeline
- Comfort with marketing automation and analytics platforms (e.g., HubSpot, Marketo, or similar)
- A self-starter who thrives in a fast-paced, ambiguous, build-it-now environment and can own work end to end
- Cybersecurity or technical B2B experience is strongly preferred
- Bonus: familiarity with security operations, MDR, or the broader cybersecurity landscape
Company Overview