[Remote] Lead Generation Specialist -RCM Healthcare (remote)

Note: The job is a remote job and is open to candidates in USA. Cognizant is a leading technology company, and they are seeking a Lead Generation Specialist for their Revenue Cycle Management (RCM) team. This remote role involves sourcing and qualifying healthcare leads, scheduling demonstrations, and supporting the sales process while providing opportunities for career growth in sales roles.

Responsibilities

• Independently source and generate new healthcare RCM leads through cold calling, research driven outreach, and multi-channel prospecting (phone, email, LinkedIn, marketing campaigns, etc.)
• Schedule qualified demonstrations and discovery meetings for sales representatives by engaging decision-makers within provider organizations
• Conduct outbound prospecting conversations with confidence, professionalism, and persistence, overcoming objections and educating prospects on RCM challenges and solutions
• Maintain accurate and timely updates in the CRM system, including lead status, call notes, outcomes, and next steps, to support pipeline visibility and forecasting
• Actively manage a personal lead pipeline to consistently meet or exceed activity, quality, and appointment-setting targets
• Partner closely with Sales and Marketing teams to align outreach strategies with target specialties, campaigns, and priority accounts
• Build foundational knowledge of TriZetto Provider Solutions/Cognizant healthcare RCM workflows to effectively articulate value propositions and qualify opportunities
• Participate in ongoing sales training, coaching, and call reviews to continuously improve performance and sales readiness

Skills

• High School Diploma, GED, or equivalent required
• 2–5 years of experience in appointment setting, outbound prospecting, or cold calling
• Strong verbal and written communication skills, with the ability to communicate professionally across email, phone, and virtual platforms
• Proven experience conducting outbound calls, including use of predictive dialers
• Ability to independently research accounts, identify key decision-makers, and develop targeted outreach strategies
• Self-motivated and results-driven with the ability to work independently and manage a high-volume outreach workload
• Confident communicator who excels at overcoming initial objections and navigating gatekeepers
• Strong organizational and time management skills with attention to detail
• Professional, positive demeanor with a strong customer first mindset
• Coachable and eager to learn, with a clear interest in developing a career in sales
• Demonstrates curiosity about healthcare, RCM workflows, and client business challenges
• Capable of working remotely in a secure, compliant environment
• Bachelor's degree preferred (Business, Healthcare Administration, Marketing, or related field)
• Healthcare and/or Revenue Cycle Management (RCM) experience strongly preferred
• Proficiency with CRM tools (Salesforce preferred but not required)
• Comfortable using Microsoft Office tools (Outlook, Excel, Teams) and sales enablement technology

Benefits

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan

Company Overview