[Remote] Lead Analyst, Customer Analytics

Note: The job is a remote job and is open to candidates in USA. Dentsu is a leading global marketing and advertising agency, and they are seeking a Lead Analyst in Customer Analytics to support analytics engagements within Merkle's health vertical. This role involves data analysis, campaign reporting, and translating complex data findings into actionable insights for clients.

Responsibilities

• Support end-to-end campaign reporting across channels including email, digital media, CRM, and web
• Build and maintain performance dashboards tied to meaningful KPIs
• Ensure data accuracy and alignment with brand measurement frameworks
• Contribute to post-campaign and quarterly performance readouts
• Support data onboarding, validation, and troubleshooting across multiple data sources
• Contribute to audience and measurement analyses, including media attribution and cross-channel studies
• Develop QC frameworks to ensure data integrity across source types
• Maintain well-documented analytical workflows that can be scaled across the team
• Design and deliver polished dashboards and reports that make complex data accessible to non-technical audiences
• Own the development of client-facing presentation materials that translate analytical outputs into clear, actionable narratives
• Continuously improve reporting templates and visualization standards
• Move beyond reporting to surface actionable insights tied to brand objectives
• Synthesize inputs across workstreams into cohesive, decision-ready stories for internal and client audiences
• Manage workload across two concurrent engagements, balancing competing deadlines with clear prioritization
• Proactively surface blockers and dependencies to senior leads
• Participate in client meetings and internal reviews, contributing findings and status updates clearly

Skills

• 3–5 years of analytics experience in a marketing, media, or data-driven environment
• Strong SQL skills and comfort working with large, complex datasets
• Experience with digital media data and performance measurement across paid channels
• Hands-on experience with Power BI and/or Tableau
• Proven ability to build client-facing presentations that communicate complex findings clearly
• Organized and deadline-driven, with comfort managing multiple workstreams simultaneously
• Strong written and verbal communication skills
• Background in healthcare, pharmaceutical, or life sciences analytics
• Prior experience at a marketing analytics agency or consultancy

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexiblepaidtimeoff,
• At least 15paid holidays per year,
• Paid sickand safeleave, and
• Paid parentalleave.

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