[Remote] Head of GTM Analytics

Note: The job is a remote job and is open to candidates in USA. Apptegy is dedicated to transforming how schools communicate and shape the future of education. As the Head of GTM Analytics, you will define and establish the GTM Analytics function, providing insights and analytical frameworks to support Sales, Marketing, and Client Success teams in their go-to-market strategies.

Responsibilities

• Lead diagnostic analytics across the full GTM funnel — segmentation, ICP refinement, pipeline conversion, win/loss, and cohort analysis — proactively surfacing trends, risks, and inflection points before they become problems, and always bringing a point of view on what to do next
• Own the analytical inputs to executive reporting — the data, diagnostics, and narratives that power ELT reviews, QBRs, and Board reporting — ensuring leadership always has a clear, accurate picture of GTM performance and risk
• Define the vision and roadmap for how AI augments and accelerates the GTM Analytics function — from applying LLMs to unstructured data sources, to building AI-assisted analytical workflows that expand what's analytically possible, not just what's faster
• Build and maintain a suite of predictive models and data products — including propensity to buy, churn risk, expansion likelihood, forecast accuracy, and account and territory scoring — that help GTM teams prioritize and act with confidence
• Partner with Sales, Marketing, and Client Success leadership to develop analytical frameworks that inform territory design, quota setting, headcount allocation, and GTM strategy
• Design and oversee GTM experimentation — test design and measurement frameworks for sales motions, campaigns, and retention initiatives — to drive evidence-based decision-making across the revenue org
• Design and maintain a core reporting suite in Tableau covering executive, operational, and self-service analytics that give every level of the business a trusted, single view of GTM performance
• Own and evolve the core GTM metrics framework — defining what we measure, ensuring consistent definitions, and governing change over time — and act as the primary analytical requirements owner for the Data team, translating GTM business needs into clear data requests and partnering on prioritization and governance
• Define the vision and operating model for the GTM Analytics function, including hiring, developing, and leading a team of analysts as the business scales

Skills

• Experience in leading diagnostic analytics across the full GTM funnel including segmentation, ICP refinement, pipeline conversion, win/loss, and cohort analysis
• Ability to proactively surface trends, risks, and inflection points before they become problems
• Experience in owning analytical inputs to executive reporting including data, diagnostics, and narratives for ELT reviews, QBRs, and Board reporting
• Capability to define the vision and roadmap for how AI augments and accelerates the GTM Analytics function
• Experience in building and maintaining predictive models and data products including propensity to buy, churn risk, expansion likelihood, forecast accuracy, and account and territory scoring
• Ability to partner with Sales, Marketing, and Client Success leadership to develop analytical frameworks for territory design, quota setting, headcount allocation, and GTM strategy
• Experience in designing and overseeing GTM experimentation including test design and measurement frameworks for sales motions, campaigns, and retention initiatives
• Capability to design and maintain a core reporting suite in Tableau covering executive, operational, and self-service analytics
• Experience in owning and evolving the core GTM metrics framework including defining what to measure, ensuring consistent definitions, and governing change over time
• Ability to act as the primary analytical requirements owner for the Data team, translating GTM business needs into clear data requests and partnering on prioritization and governance
• Experience in defining the vision and operating model for the GTM Analytics function, including hiring, developing, and leading a team of analysts

Benefits

• Comprehensive medical, dental, vision, and life insurance coverage
• Retirement 401(k) with employer match
• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs)
• Mental Health Reimbursement
• Unlimited paid time off, including seasonal (December) company-wide time off
• Paid parental and medical leave
• Private medical insurance for you and your dependents
• Life insurance
• 15 days Aguinaldo
• Vales de Despensa
• Fondo de Ahorro
• Caja de Ahorro
• Flexible paid time off policy
• Paid travel to/from Little Rock, Arkansas for Onboarding.

Company Overview

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