[Remote] Director, Product Marketing

Note: The job is a remote job and is open to candidates in USA. Synack is a cybersecurity company focused on making the world more secure through its Penetration Testing as a Service platform. They are seeking a creative and technically fluent product marketing leader to own the positioning, messaging, and go-to-market strategy for their portfolio of solutions.

Responsibilities

• Lead cross-functional conversations to define positioning and messaging that differentiates Synack in the cyber security market and resonates with each buyer segment
• Own the pricing and packaging for your portfolio, and lead the launch strategy and cross-functional execution that grow product adoption in the marketplace
• Set the campaign strategy and key messages for your products and target markets; partner with demand generation to educate the market, build the Synack brand, and generate pipeline
• Track the threat landscape, competitors, analysts, trade shows, and industry groups to be the expert in your market, and translate those insights into positioning, messaging, and go-to-market decisions for your portfolio
• Write and create high-impact marketing material-data sheets, presentations, web copy, videos, and customer-facing narratives that make complex security concepts clear
• In conjunction with our sales enablement team, build the tools, training, and value narratives that help the sales team communicate our value proposition and win more opportunities
• Bring an AI-forward, experimental mindset to the craft-championing Synack’s agentic AI story (including Sara) in-market, and putting AI agents and modern tools to work to sharpen your research, content, and campaign velocity

Skills

• 8+ years of B2B product marketing experience, ideally in cybersecurity, security software, or technical infrastructure
• A track record of understanding buyers and developing crisp positioning and content that resonates with technical and executive audiences
• An analytical mindset with the ability to grasp, simplify, and translate complex technical capabilities into clear customer benefits
• Strong cross-functional leadership-able to build consensus and drive alignment across product, sales, and marketing for maximum market impact
• Stellar writing and interpersonal skills with a high attention to detail and an eye for quality
• Highly creative energy, a drive for innovation, and a genuine passion for the craft
• Enthusiasm for AI and a bias for experimentation-hands-on with AI tools and agentic workflows (AI agents) to work smarter and to tell a differentiated, credible AI story
• Bachelor's degree; MBA is a plus
• Direct experience marketing security products such as penetration testing, vulnerability management, offensive security, or cloud/application security
• Fluency in how security buyers-CISOs, security engineers, and AppSec/DevSecOps teams-evaluate and purchase solutions
• Experience launching products in a fast-growing or startup environment
• Analyst relations (e.g., Gartner, Forrester, GigaOM) and structured competitive-intelligence experience

Benefits

• The compensation package for this position may also include equity, and benefits.
• For more details about our benefits, please see [here](https://synack.mybenefits.life). Then for the Employer code, enter: synack

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