[Remote] Director of Marketing

Work from home Full-time role Hiring

Note: The job is a remote job and is open to candidates in USA. Streamline Healthcare Solutions is a high growth technology company that delivers web-based software for healthcare organizations. The Director of Marketing will lead the strategy, execution, and performance of all marketing initiatives, focusing on building a scalable demand generation engine and driving measurable pipeline and revenue growth in a highly regulated healthcare environment.

Responsibilities

Develop and execute a comprehensive B2B SaaS marketing strategy aligned with revenue and growth targets
Lead and mentor a high-performing marketing team across demand generation, product marketing, content, and digital channels
Partner with executive leadership to define positioning and long-term growth strategy
Own the marketing budget, forecasting, and ROI reporting
Lead the evolution of the company's market position from a community behavioral health vendor to a strategic enterprise behavioral healthcare technology partner
Develop and execute positioning strategies that elevate brand perception among large behavioral health providers, state agencies, psychiatric hospitals, CCBHCs, crisis organizations, IDD providers, and other enterprise behavioral healthcare organizations
Partner with executive leadership to strengthen market visibility and influence through thought leadership, speaking engagements, analyst relations, media engagement, and strategic industry partnerships
Build and scale a predictable lead generation engine focused on MQL → SQL → revenue conversion
Drive multi-channel campaigns (SEO, SEM, paid media, events, ABM, email)
Implement performance marketing frameworks tied to CAC, LTV, and pipeline contribution
Optimize conversion rates across the funnel through experimentation and analytics
Build and scale a predictable revenue marketing engine focused on pipeline creation, opportunity acceleration, customer expansion, and measurable revenue contribution
Develop and execute account-based marketing (ABM) strategies targeting enterprise behavioral healthcare organizations, state agencies, and strategic growth markets
Establish full-funnel attribution models that connect marketing investments directly to pipeline creation, bookings, customer retention, and lifetime value
Ensure all marketing initiatives have clearly defined revenue objectives, performance metrics, and contribution targets aligned with sales goals
Own product positioning, messaging, and differentiation in a competitive healthcare IT landscape
Lead product launches and commercialization strategies
Translate complex EHR capabilities into compelling, customer-facing value propositions
Conduct market research, competitive analysis, and voice-of-customer initiatives
Develop messaging that positions the organization as an innovative behavioral healthcare technology platform, including solutions spanning EHR, AI-enabled workflows, patient engagement, care coordination, analytics, and operational excellence
Build a strong brand presence and thought leadership within healthcare and EHR markets
Oversee content strategy across web, case studies, webinars, and sales enablement
Strengthen credibility through third-party validation (reviews, analyst positioning, case studies)
Develop and scale a modern content strategy aligned to how behavioral healthcare buyers consume information, including short-form video, executive thought leadership, podcasts, webinars, infographics, customer success stories, social media, and interactive digital content
Build a repeatable content engine that leverages executives, subject matter experts, customers, and industry influencers to increase awareness, engagement, credibility, and demand generation
Establish and execute a social media strategy across both corporate and executive channels designed to increase reach, engagement, market influence, and qualified pipeline opportunities
Drive executive thought leadership programs that position company leaders as trusted voices in behavioral healthcare transformation, technology innovation, and industry best practices
Utilize AI-enabled marketing tools and analytics platforms to improve content production, personalization, campaign effectiveness, and market intelligence
Develop and execute a comprehensive event strategy spanning conferences, trade shows, customer forums, executive roundtables, webinars, and virtual events
Establish measurement frameworks that connect event investments directly to pipeline generation, opportunity progression, customer retention, and revenue outcomes
Evaluate event participation and sponsorship investments based on measurable business impact rather than activity metrics alone
Partner with Sales and Executive Leadership to maximize strategic engagement opportunities before, during, and after events
Align closely with Sales leadership to improve lead quality and conversion
Establish SLAs between Marketing and Sales
Support sales enablement with collateral, messaging, and competitive intelligence
Report on funnel performance and attribution
Partner with Sales leadership to develop integrated account-based engagement strategies for strategic prospects and target accounts
Implement reporting frameworks that provide visibility into marketing contribution across pipeline generation, opportunity creation, win rates, and revenue growth
Lead marketing operations, including CRM, automation platforms, and analytics tools
Establish KPI dashboards and performance reporting across channels
Drive data-driven decision-making and attribution modeling
Ensure compliance with healthcare regulations (HIPAA awareness in messaging, etc.)
Develop executive-level dashboards that provide visibility into awareness, engagement, pipeline contribution, customer acquisition, and marketing ROI
Leverage AI-powered analytics and market intelligence tools to identify emerging opportunities, optimize campaign performance, and improve decision-making

Skills

Bachelor's degree (B.A.) from a four-year college or university in Marketing, Communications, Business, or a related field and 6 - 10 years of experience in marketing, communications, or a related role; 5+ years in leadership roles or equivalent combination of education and experience
Strong analytical and data-driven mindset
Experience aligning marketing with sales revenue outcomes
Knowledge of regulated markets and long enterprise sales cycles
Ability to adapt to feedback and make revisions in a collaborative, professional manner
Deep knowledge of modern B2B buyer behavior, digital engagement strategies, and content consumption trends
Strong knowledge of social media strategy, executive branding, thought leadership development, and audience engagement
Demonstrated ability to connect brand-building activities directly to pipeline generation and revenue outcomes
Ability to measure and optimize performance across awareness, engagement, demand generation, and customer acquisition metrics
Demonstrated success repositioning brands, expanding into higher-value market segments, or supporting organizational growth into larger and more complex customer segments
Experience marketing enterprise behavioral healthcare technology, healthcare software, SaaS platforms, or related technology solutions
Proven success building executive thought leadership programs and leveraging social media to drive awareness, engagement, and business outcomes
Strong understanding of modern content marketing, including short-form video, podcasting, social selling, digital communities, influencer engagement, and multimedia storytelling
Experience partnering closely with sales organizations to execute account-based marketing and revenue marketing strategies
Experience leading conference, event, webinar, and customer engagement programs with measurable pipeline and revenue impact
Experience leading marketing efforts that reposition organizations from legacy market segments into higher-growth, higher-value customer segments
Experience in healthcare technology, EHR, or healthcare IT strongly preferred
Ability to use or familiarity with the following tools is strongly preferred: Microsoft Office Suite, including Excel, Word, PowerPoint, Teams, and Outlook, HubSpot, Adobe Creative Suite, Canva, Cvent, SEO and paid digital advertising (PPC) concepts and tools
Familiarity with AI-enabled marketing platforms, content generation tools, and advanced marketing analytics

Benefits

Streamline offers competitive compensation and benefits packages as well as a challenging, yet flexible, work environment that is conducive to collaboration and productivity.
A career with Streamline Healthcare Solutions provides opportunities for growth and continued learning in a workplace where individual contribution is valued and recognized.

Company Overview

Streamline Healthcare Solutions is a computer software company that offers healthcare IT solutions. It was founded in 2003, and is headquartered in Kalamazoo, Michigan, USA, with a workforce of 201-500 employees. Its website is http://streamlinehealthcare.com.

Apply Now