[Remote] Director of Enrollment and Marketing

Note: The job is a remote job and is open to candidates in USA. American Heritage Worldwide is a global K-8 campus dedicated to providing high-quality, spiritually anchored education. They are seeking a Director of Enrollment & Marketing to oversee the entire enrollment process, from lead generation to retention, while also managing marketing and communications efforts.

Responsibilities

• Develop and execute annual enrollment plans with clear growth targets
• Monitor pipeline performance and key conversion metrics
• Build forecasting models and conduct weekly enrollment reviews
• Identify bottlenecks and implement improvements across the funnel
• Own day-to-day enrollment operations and serve as the connective tissue between enrollment, marketing, and organizational leadership
• Develop lead generation strategies across multiple channels
• Manage digital advertising efforts and evaluate campaign ROI
• Oversee website conversion optimization
• Execute marketing initiatives directly, with the ability to build out vendor and contractor relationships as the organization grows
• Oversee social media presence and content strategy across platforms
• Manage email and SMS marketing campaigns aligned with enrollment goals
• Develop and execute enrollment campaigns including promotional offers, free trials, and seasonal initiatives
• Maintain brand voice and messaging consistency across all family-facing communications
• Own and continuously improve CRM and related systems
• Oversee lead routing, automated nurture campaigns, and follow-up processes
• Own outbound calling strategy including scripting, list management, segment prioritization, and follow-up cadences
• Coordinate outbound calling execution with enrollment team members
• Maintain enrollment dashboards and reporting
• Establish and monitor enrollment KPIs
• Design and improve the consultation process for prospective families; conduct consultations directly as needed
• Support and coordinate with existing enrollment staff to deliver a consistent, high-quality family experience
• Develop systems and staff knowledge for school-choice funding guidance (including state scholarship and ESA/EFA programs) as a key enrollment driver
• Increase application completion and enrollment conversion rates
• Develop re-enrollment and retention strategies to support long-term family engagement
• Manage team members and coordinate enrollment and marketing execution
• Establish accountability systems and a culture of responsiveness and execution
• Actively build relationships in the homeschool and faith-based education community; attend relevant events and conferences as appropriate

Skills

• Bachelor's degree or equivalent experience
• 5+ years in enrollment, admissions, sales, marketing, or customer acquisition leadership
• Demonstrated success driving measurable growth outcomes
• Strong analytical, reporting, and project management skills
• Excellent written and verbal communication
• Background in private school admissions, K-12 education, or EdTech/educational services
• Familiarity with homeschool, private school, or school-choice markets
• Experience with CRM platforms and marketing automation tools
• Commitment to faith-based education and family-centered learning

Company Overview