[Remote] Channel Marketing Manager, Commercial

Note: The job is a remote job and is open to candidates in USA. WD-40 Company is one of the most recognized brands on the planet, focusing on the growth of their commercial channel in automotive and industrial sectors. The Channel Marketing Manager will own the strategy for the US, bridging distributor relationships and end-user demand while driving revenue growth and program ROI.

Responsibilities

• Building and owning the US commercial channel marketing strategy — multi-year vision, fiscal year execution, and the messy middle between the two
• Developing WD-40’s approach to mid-market commercial accounts where we currently lack a cohesive strategy — this is greenfield work
• Bridging sell-in and pull-through: landing product with distributors AND creating end -user demand that drives sell-through and velocity
• Leading SKU assortment, packaging requirements, and product lineup decisions for your channels
• Creating account-specific activation plans in coordination with brand, digital, and sales — and making the internal case for the investment to execute them
• Representing WD-40 at trade shows, distributor meetings, and sales team calls as a credible commercial voice
• Building internal buy-in — the organization is growing its commercial fluency. You’ll be teaching as much as executing
• Leading partnership and agency management for channel programs, activations, and content development – from brief through execution and performance review

Skills

• 7+ years in channel marketing or distributor marketing — with substantive experience in industrial and/or automotive channels
• You understand how product moves through a B2B distribution channel. Sell-in and pull-through aren't concepts to you — they're things you've actually managed, simultaneously, under pressure
• You've influenced people who didn't ask for your influence — sales teams, brand managers, senior leadership — and done it without burning bridges
• You're comfortable making a plan with incomplete information and adjusting it when the ground shifts
• Strong financial acumen — you can build a business case, defend a budget, and hold a P&L conversation
• No job is beneath you. If it needs doing and it moves the business, you do it
• Bachelor's degree in marketing, business, or related field. MBA welcomed; a strong track record is more important
• Bonus points if you've had to adapt your approach across different commercial routes to market — because the path from manufacturer to end user looks different in automotive wholesale than it does in industrial distribution, and we're navigating both

Benefits

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 90% of our employees experience a sense of belonging.
• A learning-based culture where 78% of our team believe they can achieve their career objectives.
• Over 94% employee engagement as of the January 2025 global employee survey results.
• 99% of our people report that they “love to tell people that they work for WD-40 Company!"

Company Overview