[Remote] Channel Manager, Paid Search & Affiliate Marketing

Note: The job is a remote job and is open to candidates in USA. Integrated Specialty Coverages, LLC (ISC) is a growth stage technology and data-driven commercial MGA and insurance wholesaler leading innovation in the market. The Channel Manager, Paid Search & Affiliate Marketing is responsible for the strategy and optimization of paid search and affiliate partnerships across multiple business units, focusing on campaign management and performance analysis to drive acquisition and revenue growth.

Responsibilities

• Own paid search campaign strategy and optimization across Google Ads and Microsoft Ads for all active ISC retail business units, including bid strategy, budget allocation, match type governance, non-brand keyword expansion, negative keyword hygiene, and quality score improvement
• Own the affiliate and aggregator partnership performance across the ISC portfolio, including performance oversight of existing partners (LendingTree, NerdWallet, Red Ventures, Forbes, Money Group, The Knot, Cvent, Nationwide, and others), identification and onboarding of net-new partners, and commercial optimization of placement terms and commission structures
• Lead channel-level test design and optimization across paid search and affiliate, including bidding experiments, landing page routing tests, partner placement tests, and audience segmentation. Synthesize results into actionable recommendations for the Director of Channel Acquisition and Head of Marketing
• Serve as the primary channel performance reviewer: monitor paid search and affiliate KPIs daily, detect anomalies in impression share, CVR, CPL, and partner attribution
• Partner with the Snr. Manager Marketing Analytics / Operations to validate conversion tracking accuracy (including offline bind pass-back, UTM governance, and affiliate pixel integrity) and ensure optimization decisions are grounded in clean, reliable data
• Provide monthly and quarterly channel performance analyses, budget forecasts, and strategic recommendations to the Director of Channel Acquisition; contribute to executive-level reporting and the ISC retail marketing planning cycle
• Coordinate with BU leads and creative resources to brief and refresh paid search ad copy, affiliate creative assets (IAB banners, co-branded landing pages, partner templates), and landing page variants aligned to channel intent
• This is an individual contributor role with the opportunity for future management of junior team members

Skills

• 4–6 years of performance marketing experience, with demonstrated hands-on ownership of both paid search (Google Ads required; Microsoft Ads preferred) and affiliate or aggregator channel management
• Proven track record managing successful paid search programs, including experience with value-based bidding (target ROAS, target CPA) and non-brand keyword expansion in a high-CPC vertical
• Direct experience managing affiliate or aggregator partner relationships, including partner onboarding, performance reporting, and commercial optimization; familiarity with affiliate platforms (Impact, Commission Junction) strongly preferred
• Strong analytical fluency: comfortable diagnosing performance shifts at the campaign, ad group, keyword, and partner level; proficient in Google Analytics 4 or comparable analytics tools; experience with Looker or BI dashboards a plus
• Demonstrated ability to manage multiple business units simultaneously in a fast-paced, multi-stakeholder environment
• Clear communicator with strong written and verbal skills; able to present performance findings and channel recommendations to senior stakeholders concisely and confidently
• Microsoft Ads preferred
• Insurance, financial services, or other regulated/high-CPC vertical experience preferred; familiarity with insurance aggregator platforms (Tivly) a meaningful plus

Benefits

• Bonus pay
• Medical, dental and vision insurance
• 401(k) plan with match
• Paid time off
• Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows
• Professional development opportunities
• Owner Referral Program
• Work from home reimbursement for remote/hybrid roles
• Canary emergency financial assistance program
• Comprehensive medical, dental, vision
• Life/AD&D Insurance
• Confidential, Employee Assistance Program
• Health Savings Account, includes company contribution
• Short-term disability
• Voluntary benefits - supplemental accident, critical illness, hospital insurance
• Employee discounts
• 401(k) Plan with company match contribution
• Addition Wealth Financial Wellness Program
• Various Time Off Programs
• 11 company paid holidays

Company Overview