[Remote] Branding/Marketing SME
Note: The job is a remote job and is open to candidates in USA. GovCIO is hiring an experienced Branding/Marketing subject matter expert to refresh the brand identity, differentiate a Department of Veterans Affairs (VA) Data Modernization initiative from competitors, as well as ensure unified messaging. This position involves strategic communications, collaboration with cross-functional teams, and development of marketing materials to effectively convey the program's goals and engage stakeholders.
Responsibilities
- Serve as a key member of the Data Modernization team with primary responsibilities that include executive communications as well as support for internal communications
- Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders
- Monitor trends and best practices in internal communications to improve strategies
- Translate complex technical concepts (data governance, analytics, platform capabilities) into clear, audience-appropriate messaging
- Develop presentations, briefs, narratives, marketing collateral, platform overviews, and stakeholder engagement decks
- Partner with cross-functional teams (product, engineering, PMO, change management) to ensure consistent positioning and alignment with program goals
- Assess audience needs, synthesize requirements, and produce targeted messaging to drive adoption and stakeholder buy-in
- Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders
- Ensure smooth execution of executive engagements with relevant customers/partners
- Develop strong internal relationships to support communications, stakeholder engagement, and program priorities
- Gather, analyze, and report data on marketing and communication campaigns
- Use insights from data analysis to adjust strategies and improve outcomes
- Innovate and implement new communication tools and techniques
- Continuously improve communication processes and strategies
Skills
- Bachelor's in business administration, Business Management, Computer Science, Information Systems, Journalism, Marketing, Communications, or related fields plus 12 years of experience
- Experience developing go-to-market strategies, value propositions, and messaging frameworks for data products or enterprise platforms
- Proven skill in designing and executing multi-channel communication plans (internal/external comms, stakeholder updates, campaign messaging)
- Experience supporting large-scale transformation efforts, including change management messaging, communication sequencing, and stakeholder mapping
- Exceptional writing, editing, and presentation skills with the ability to meet tight deadlines, organize complex information, and support leadership communications
- Strong verbal communication and organizational skills
- Ability to work independently and in a remote team setting
- Analytical skills to assess communication processes and campaigns
- Project management skills to handle multiple projects and meet deadlines
- Interpersonal skills to build strong relationships with team members, stakeholders, and partners
- Presentation skills for delivering polished presentations to diverse audiences, including senior executives
- Proficiency with content management systems, event management software, Microsoft Office Suite, Canva, video editing/creation programs, MS SharePoint, and various communication platforms
- Understanding of social media strategies and digital marketing tools
- Deep expertise in federal/VA-focused marketing, including familiarity with VA OIT, data platforms, and government program communication norms
- Familiarity with federal acquisition language, LOE documentation, strategic plans, and communication best practices for government stakeholders
- Experience with Veterans Affairs or other government agencies
- PMP, Scrum Master, and/or other Agile/SAFe certifications
- Strategic Communication Management Professional (SCMP)
- Certified Public Relations Counselor (CPRC)
- Digital Marketing Professional Certification
Company Overview