[Remote] AVP Demand Generation, Healthcare
Note: The job is a remote job and is open to candidates in USA. Hyland is a pioneer of the Content Innovation Cloud™, delivering enterprise intelligence to organizations. They are seeking an AVP Demand Generation in Healthcare to drive pipeline performance and lead a team focused on demand generation and marketing strategies aligned with revenue outcomes.
Responsibilities
- Own Healthcare pipeline creation and progression across priority accounts and segments, in partnership with marketing, partners, and sales
- Execute against pipeline targets, plans, and investment priorities aligned to company revenue goals
- Establish operating rhythms, reporting, and performance tracking to manage pipeline health and outcomes
- Provide visibility into marketing’s contribution to Healthcare pipeline and revenue outcomes
- Apply AI and data-driven approaches to improve scale, efficiency, and growth
- Lead a team of demand generation and field marketing leaders aligned to Healthcare
- Drive accountability for pipeline performance, execution quality, and speed to market
- Build a high-performing organization aligned to modern B2B demand generation practices
- Execute integrated demand generation strategies across digital, field, and account-based channels
- Improve conversion performance through optimization of campaigns, content, and channel mix
- Partner with centralized digital teams to ensure execution excellence while maintaining vertical accountability
- Align demand generation execution to Healthcare sales strategies and coverage models
- Partner with Healthcare Sales leadership to support pipeline targets and conversion outcomes
- Enable account-based and segment-specific programs to improve relevance and engagement
- Oversee Healthcare field marketing execution, including industry events and targeted engagement programs
- Ensure alignment between field, digital, and SDR motions to support pipeline goals
- Leverage partner relationships to drive Healthcare-focused growth initiatives
- Track and optimize performance across campaigns, channels, and programs to maximize pipeline ROI
- Identify opportunities to improve efficiency, targeting, and conversion
- Introduce data-driven experimentation and continuous improvement practices
Skills
- 12–15 years of experience in B2B marketing, with leadership in demand generation, field marketing, or growth roles
- Proven ability to drive pipeline and revenue outcomes within Healthcare or industry-based marketing models
- Experience executing within complex, global marketing organizations
- Expertise in demand generation and pipeline management
- Expertise in digital marketing and performance optimization
- Expertise in account-based marketing (ABM)
- Expertise in integrated, cross-channel campaigns
- Strong experience partnering with Sales leadership to drive pipeline outcomes
- Experience applying data, technology, and AI to improve marketing effectiveness
- Demonstrated ability to lead teams and drive execution in fast-paced environments
- Strong collaboration and stakeholder management skills
Benefits
- Career development resources
- Wellbeing programs
- Innovation practices
Company Overview