[Remote] Audience Marketing Director
Note: The job is a remote job and is open to candidates in USA. Albion Rye Associates is a leading healthcare education and engagement organization that partners with various stakeholders to deliver innovative educational experiences. They are seeking an Audience Marketing Director to lead audience development strategy, oversee an engagement marketing team, and drive growth across healthcare education programs.
Responsibilities
- Develop and execute enterprise-level audience engagement and growth strategies across multiple healthcare education programs
- Lead, mentor, and develop a team of engagement marketers, providing coaching, performance management, career development, and succession planning
- Establish KPIs, performance benchmarks, and reporting frameworks to evaluate audience acquisition, engagement, retention, and overall program success
- Oversee audience development strategies across email, digital channels, partnerships, paid media, and emerging engagement platforms
- Translate audience insights, learner behavior data, and performance metrics into actionable recommendations that drive continuous improvement
- Present strategic recommendations, business cases, and performance results to senior leadership and key stakeholders
- Collaborate with medical, educational, content, product, and commercial teams to ensure audience strategies align with broader business objectives
- Manage departmental budgets, resource allocation, forecasting, and operational planning
- Drive innovation through the adoption of AI-enabled tools, marketing automation, and data-driven decision-making processes
- Identify opportunities for process improvement, scalability, and operational efficiency across the engagement function
- Contribute to organizational growth initiatives, including new program launches, partnership opportunities, and strategic planning activities
Skills
- 10+ years of experience in audience engagement, digital marketing, growth marketing, learner engagement, healthcare communications, or related disciplines
- Experience leading and developing high-performing teams, including direct people management responsibilities
- Proven track record of developing and executing audience growth strategies that consistently meet or exceed performance targets
- Strong analytical mindset with experience leveraging audience, campaign, and engagement data to inform strategic decisions
- Experience managing budgets, forecasting performance, and balancing multiple priorities across a complex portfolio
- Excellent stakeholder management and executive communication skills
- Demonstrated ability to operate strategically while maintaining a hands-on approach when required
- Experience within healthcare, life sciences, medical education, health technology, digital media, or related industries strongly preferred
- Experience leveraging AI tools and marketing technologies to improve efficiency and campaign performance is considered an asset
Company Overview