[Remote] Associate Social Media Manager

Note: The job is a remote job and is open to candidates in USA. Instacart is transforming the grocery industry and is seeking an Associate Social Media Manager to enhance their brand presence. The role involves managing social media content, strategizing engagement, and collaborating with various teams to ensure a consistent brand voice.

Responsibilities

• Own the everyday heartbeat of Instacart's social presence
• Write briefs, lead platform operations, and ensure Instacart shows up consistently, creatively, and relevantly between major campaigns
• Ideate content around the next food trend and manage content calendars and publishing workflows end-to-end
• Build and present monthly, quarterly, and annual performance reports in both spreadsheet and deck formats
• Collaborate cross-functionally with Creator, CX, Brand, PR, and Paid teams to align social with broader campaign and community goals
• Write creative briefs and provide feedback to freelance or contract content creators

Skills

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience as a Social Media Manager, with 5+ years in social media and marketing roles overall
• Proven track record managing always-on content across TikTok, Instagram, Threads, X, Pinterest, and YouTube Shorts
• Experience owning content calendars and publishing workflows end-to-end
• Pop culture obsessed. You know what's trending, what's dying, and what's about to blow up before it hits everyone else's FYP
• Strong analytical mindset with hands-on experience in social analytics platforms (e.g., Sprinklr, Dash Hudson)
• Experience building and presenting monthly, quarterly, and annual performance reports in both spreadsheet and deck formats
• Strong cross-functional collaborator with proven experience working closely with Creator, CX, Brand, PR, and Paid teams to align social with broader campaign and community goals
• Demonstrated ability to write creative briefs and provide feedback to freelance or contract content creators
• Meticulous attention to detail — from copy accuracy to publish timing, nothing slips through the cracks
• Comfortable navigating ambiguity and shifting priorities while staying organized, proactive, and solutions-oriented
• Strong creative judgment with the ability to give thoughtful, actionable feedback on content and storytelling
• Experience in creating and editing lofi Tiktoks and familiar with editing tools such as CapCut
• Understanding of SEO best practices as applied to social and digital content
• Experience collaborating with content creators and influencers across tiers (micro to mega) to develop social-first concepts that support trends, launches, brand moments, and cultural relevance
• Understanding of the influencer ecosystem, social/PR gifting campaigns, and creator-driven amplification strategies

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
• This role is eligible for a new hire equity grant as well as annual refresh grants.
• Please read more about our benefits offerings here (https://instacart.careers/taste-of-instacart/).
• Instacart is a Flex First team - Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.

Company Overview