[Remote] Associate Director, Mission & Corporate Marketing

Note: The job is a remote job and is open to candidates in USA. March of Dimes leads the fight for the health of all moms and babies. The Associate Director, Mission & Corporate Marketing supports the development and execution of integrated marketing strategies that advance the organization's mission programs, research priorities, advocacy initiatives, and corporate partnerships.

Responsibilities

• Lead development of integrated marketing plans for assigned mission programs, advocacy initiatives, research priorities, and corporate partnerships
• Recommend audience strategies, messaging approaches, content priorities, and channel tactics aligned with organizational goals
• Serve as the primary marketing lead for assigned initiatives, guiding projects from planning through execution and measurement
• Contribute to annual marketing planning, campaign calendars, and integrated communications strategies
• Identify opportunities to increase awareness, engagement, advocacy participation, and partner value through marketing initiatives
• Develop and implement integrated marketing campaigns across owned, earned, paid, partner, email, digital, social, and content channels
• Manage campaign timelines, deliverables, and activation plans to ensure successful execution
• Coordinate cross-functional teams to deliver marketing assets, content, toolkits, and promotional materials
• Ensure campaigns align with brand standards, audience insights, organizational priorities, and approved messaging frameworks
• Support launch planning and readiness for key organizational initiatives and campaign moments
• Serve as marketing lead for assigned corporate partnerships and mission-related sponsorship activations
• Develop activation plans that support both partner objectives and March of Dimes mission goals
• Collaborate with Corporate Engagement teams to identify opportunities for storytelling, audience engagement, thought leadership, stewardship, and visibility
• Manage fulfillment of marketing commitments while ensuring quality, consistency, and alignment with organizational priorities
• Contribute to partner stewardship materials, impact reports, and renewal planning efforts
• Partner with mission, research, and advocacy teams to translate complex healthcare, policy, and scientific information into compelling audience-centered communications
• Support development of messaging, content strategies, and marketing plans that advance organizational priorities
• Ensure assigned initiatives are integrated into broader organizational narratives and awareness efforts
• Serve as the primary marketing contact for assigned stakeholders, providing strategic counsel, project leadership, and marketing recommendations
• Facilitate alignment across departments to ensure coordinated execution and efficient use of organizational resources
• Identify and proactively address project risks, competing priorities, and implementation challenges
• Monitor campaign performance and evaluate results against established objectives
• Analyze audience engagement, channel performance, and campaign outcomes to identify opportunities for improvement
• Develop recommendations to optimize marketing effectiveness and audience impact
• Support development of internal reports, executive summaries, and partner-facing impact materials
• Develops campaign-level marketing strategies within established organizational priorities and brand standards
• Recommends and implements audience targeting, messaging, channel selection, and campaign optimization strategies for assigned initiatives
• Operates independently on assigned initiatives while collaborating closely with the Director on enterprise-level priorities
• Serves as the day-to-day decision maker for assigned marketing programs and partnership activations
• Escalates enterprise-level strategic, reputational, compliance, or organizational risks as appropriate

Skills

• 6–8 years of progressive experience in marketing, communications, integrated campaign management, or related fields
• Demonstrated experience developing and executing multi-channel marketing strategies and campaigns
• Experience managing complex projects and collaborating with diverse stakeholder groups
• Strong understanding of audience strategy, content development, channel planning, and campaign measurement
• Ability to translate complex subject matter into compelling, audience-centered marketing initiatives
• Exceptional project management, communication, and relationship-building skills
• Bachelor's degree required
• Healthcare, nonprofit, advocacy, or mission-driven marketing experience preferred
• Advanced degree preferred

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