[Remote] Associate Director, Marketing

Note: The job is a remote job and is open to candidates in USA. Macmillan Children’s Publishing Group is seeking an Associate Director, Marketing, to manage the middle-grade and graphic novel marketing team and lead overall list strategy. The role involves supervising a team, developing marketing campaigns, and collaborating with various departments to drive book discovery and support sales objectives.

Responsibilities

• Manage and mentor the marketing team responsible for MCPG’s middle-grade and graphic novel lists, a team of three marketers, with regular goal check-ins and weekly 1:1 meetings
• Lead marketing strategy for these categories, including high-profile frontlist and backlist titles from award-winning, bestselling, and celebrity authors
• Conceive, develop, and execute select key marketing campaigns, from strategy to performance analysis
• Collaborate closely with cross-functional teams (editorial, publicity, sales, design, digital, etc.) to align marketing strategies and ensure successful execution
• Work closely with the sales team to provide support in the form of materials, ideas, communication about developments with our books, retail opportunities, and more
• Communicate detailed campaign updates, strategic plans, and performance analytics directly to executive leadership, authors/agents, editors, sales, central teams, etc
• Present campaigns and team strategies formally in key meetings
• Oversee and manage category marketing budgets
• Participate in planning and preparation for marketing, sales, title-specific, acquisition, and central marketing meetings
• Actively seek innovative, show-stopping campaign elements as part of creating and honing category and title-specific strategies—new tools, platforms, partners, outlets, best practices, marketing trends, etc

Skills

• 8+ years of marketing experience in children's book publishing or a related field (previous title marketing experience strongly preferred)
• Exceptional project management and organizational skills to manage and adapt priorities in a fast-paced environment
• Effective communicator with excellent presentation skills to engage with various internal and external stakeholders, including authors and agents
• Proven leadership skills and a history of managing direct reports
• Experience creating compelling marketing campaigns
• Exceptional written and oral communication skills, a high level of professionalism, attention to detail, and organization
• Demonstrated knowledge of the children's book marketing landscape
• Expert understanding of social media and metadata best practices and how they apply to books as marketing and sales tools
• Experience managing and tracking title campaign budgets
• Familiarity with Google Business Suite or Microsoft Office Suite
• Familiarity with project management tools like Airtable, Hive, and/or Basecamp, and marketing analytics tools
• Strong written and verbal communication skills, including the ability to proactively and effectively communicate across departments and seniority levels
• Commitment to valuing diverse perspectives and creating an inclusive work environment
• Management experience (at least one direct report)
• College degree or equivalent work experience

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