Klaviyo Email Marketing (Part Time)
Part-Time Klaviyo Email Marketing Specialist (DTC Ecommerce)About the Role We're looking for a passionate and strategic Klaviyo Email Marketing Specialist to join our team on a part-time basis. This role is ideal for someone who not only understands the technical side of Klaviyo but also loves creating high-converting customer journeys, beautiful email designs, and data-driven marketing strategies. If you're excited about ecommerce, customer psychology, retention marketing, and helping build a growing brand in the skincare and beauty space, we'd love to hear from you.
What You'll Do
- Develop and execute email marketing strategies using Klaviyo
- Design and build visually appealing, on-brand email campaigns
- Optimize, A/B test, and maintain existing automated flows, including:
- Welcome Series
- Abandoned Cart
- Browse Abandonment
- Post-Purchase
- Win-Back
Create & Strategize
- VIP & Loyalty Flows
- Plan and launch weekly and monthly promotional campaigns
- Conduct A/B testing on subject lines, creatives, offers, segmentation, and flow performance
- Analyze campaign and flow performance and provide actionable recommendations
- Develop customer segmentation strategies to improve engagement and retention
- Collaborate on marketing calendars, product launches, and seasonal promotions
- Bring fresh ideas and creative thinking to improve customer lifetime value and conversion rates
What We're Looking For
- Strong experience with Klaviyo email marketing platform
- Proven experience designing emails and building automation flows
- Experience working with DTC (Direct-to-Consumer) ecommerce brands
- Understanding of retention marketing, customer lifecycle marketing, and ecommerce funnels
- Strong analytical mindset with experience using A/B testing and performance reporting
- Excellent copywriting instincts and understanding of consumer psychology
- Self-driven, organized, and able to work independently
- Comfortable sharing ideas, feedback, and strategic recommendations
- Strong communication skills and collaborative attitude
- Not only email, but overall passionate about whole Marketing Scheme.
Preferred Experience
- Experience in skincare, beauty, wellness, or consumer packaged goods (CPG)
- Familiarity with Shopify and ecommerce integrations
- Understanding of customer retention metrics, LTV, repeat purchase behavior, and segmentation
- Experience creating campaigns that drive both revenue and brand loyalty
Who You Are
- Passionate about marketing and consumer brands
- Excited by the beauty and skincare industry
- Creative, curious, and constantly testing new ideas
- Someone who thinks like an owner, not just a freelancer
- Interested in building something meaningful over the long term
- Not afraid to challenge ideas and contribute strategic thinking
Commitment
- Part-Time (Flexible Hours), possible to convert to full time
- Remote or Hybrid (if applicant resides near us)
- Long-Term Opportunity
We're looking for someone who wants to grow with the company, contribute beyond execution, and play an important role in building a brand that customers love. Work Location: Remote