Home Care Sales and Marketing Coordinator
About the position BrightStar Care of St. Paul is seeking a motivated and creative Sales and Marketing Coordinator to support our Client Relations Directors with social media, community networking, and brand visibility across the Twin Cities. A key part of this role includes assisting in the growth and development of our Rochester branch, which may involve occasional travel to the Rochester area for outreach, events, and relationship‑building. The ideal candidate is organized, people‑focused, and excited to strengthen our presence in both markets while showcasing the exceptional care and service BrightStar provides. BrightStar Care of St. Paul serves St. Paul, Minneapolis, Rochester, Duluth and the surrounding communities (such as, Roseville, White Bear Lake, Maplewood, Inver Grove, Burnsville, Apple Valley, Eagan, Bloomington, Edina, Eden Prairie, Golden Valley).
Responsibilities
- Lead, as an expert in Sales and Marketing, alongside our Ownership and Sales and Marketing team to create and propel a Sales and Marketing Plan that aligns with our mission and compliance standards.
- Maintain current B2B relationships for continual growth in referrals.
- Explore, Research, and Develop new B2B relationships to increase referrals and service hours growth.
- Assist with the Marketing Strategies of other leaders in our organization to ensure continuance of SEO improvement.
- Implement and review a Referral Source Follow Up campaign to continually engage and thank active referral sources.
- Coordinate with other office staff to attend, and attend yourself, local community events and networking opportunities for brand awareness.
- Monitor Inquiry Conversion Rates internally and help implement improvements as needed.
- Celebrate and participate in The Walk to End Alzheimer's, Home Care and Hospice Month, Veteran's Day Activities, Delivering Thanksgiving Meals to Veterans, Social Worker's Month, CNA Week, Nurse's Week and events with the Parkinson's Foundation that you may assist with coordinating and attending.
Requirements
- High school diploma required.
- At least 2 years of Sales and/or Marketing experience.
- Strong leadership and organizational skills, with the ability to motivate and lead a team.
- Excellent communication and interpersonal skills, capable of effectively collaborating with staff, management, and external partners.
- Deep understanding of healthcare strategies and challenges.
- Ability to create content and present information in alignment with brand standards and professional demeanor.
- Valid Driver's License, Current Auto Insurance, Reliable Vehicle, and cleared MVR.
Nice-to-haves
- Bachelor's degree in a related field (Marketing, Sales, Business Development, Entrepreneurialism, etc) highly preferred.
Benefits
- 401(k) matching
- Competitive salary
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
- 401(k)