Head of Marketing @ AI-powered Personal Growth Startup

About the position Our client is an AI-powered journaling and self-reflection platform helping people deepen self-awareness, build emotional intelligence, and make visible progress toward the life they want. The experience sits at the intersection of journaling, coaching, and AI-guided reflection. They have reached 500,000+ downloads, 20,000+ paying customers, and $2.5M ARR and growing. The company recently raised a $6M seed round led by top-tier investors and operators. 75% of users report meaningful improvement within 7 days, and independent Stanford research has validated the product’s impact on self-relationship. The founding team has previously built and scaled consumer products used by millions, and has spent years working at the intersection of technology, psychology, and personal growth. The mission is deeply personal: mentorship and mental health support have historically only been accessible to those who can afford it. Their goal is to make that support significantly more accessible through technology.

Responsibilities

• Own growth strategy end to end. Bring your own conviction about which engines will carry the next stage. Not five bets - one clear thesis, executed with depth.
• Own creative quality across every customer-facing surface including ads, landing pages, App Store presence, push, email, social, and PR.
• Build and lead the creative engine. Generate hooks, angles, and artifacts at volume while editing ruthlessly.
• Develop deep ICP mastery and build a strong thesis around who users are, how they decide, and what language reaches them.
• Partner closely with the CEO on brand stewardship. For a therapeutic product, brand trust is the product.
• Design measurement scaffolding including clean experiments, honest baselines, compounded learnings, and rigorous testing frameworks.
• Own funnel performance across acquisition, activation, engagement, and retention in partnership with product.
• Direct and elevate external and internal creative talent including writers, designers, and agencies.

Requirements

• 8+ years of senior marketing experience with a portfolio of consumer brand work you can point to and defend line by line.
• Experience scaling a consumer subscription app from early traction to meaningful scale.
• Strong creative instincts paired with operational discipline and analytical rigor.
• Ability to write compelling copy and explain clearly why it works.
• Real interest in mental health, psychology, behavior change, or personal growth.
• Product-fluent mindset with strong understanding of engagement, retention, and consumer behavior.
• Strong brand stewardship instincts with sensitivity toward tone, trust, and authenticity.
• Preference for focus and depth over running multiple shallow experiments simultaneously.
• High-agency, low-ego operator who moves quickly and takes ownership.

Nice-to-haves

• Personal connection to self-reflection, therapy, or personal development is strongly preferred.

Benefits

• $160k – $190k + equity
• Flexibility for the right candidate
• Remote flexibility for exceptional candidates, with willingness to visit Los Angeles for planning weeks
• Opportunity to own and shape marketing at a major inflection point
• Direct partnership with the CEO and path to CMO as the organization scales
• Chance to help build a category-defining consumer wellness product with meaningful real-world impact