Fractional CFO – Consumer Packaged Goods (CPG) Growth & Financial Strategy

K-38 Consulting is seeking an experienced Fractional CFO with deep Consumer Packaged Goods (CPG) experience to support a rapidly growing food brand. This engagement requires a strategic finance leader who understands retail distribution, inventory management, growth modeling, cash flow planning, and scaling emerging consumer brands. We are not seeking a controller, bookkeeper, or outsourced accounting provider. We need a CFO-level advisor who has successfully helped CPG companies navigate growth and expansion. The Opportunity Our client is an emerging food brand with a unique product offering that has already secured placement in 117 Publix stores and is experiencing strong demand for expansion. The product occupies a differentiated position within its category, features all-natural ingredients, is gluten-free, and delivers premium quality at a competitive price point. Leadership seeks a strategic financial partner who can help build the financial roadmap required to scale distribution, support retail growth, and prepare the business for its next phase of expansion.

Responsibilities

Build and maintain financial models that support rapid growth scenarios Develop revenue forecasts and retail expansion projections Analyze cash flow requirements associated with growth initiatives Create inventory planning and working capital models Evaluate capital requirements and financing strategies Support retail channel growth planning and profitability analysis Develop KPI dashboards and executive reporting Advise leadership on pricing, margins, and profitability optimization Build investor-ready financial models and presentations when needed Support strategic decision-making around production, distribution, and expansion

Required Qualifications

U.S.-based CFO or Fractional CFO Significant experience in Consumer Packaged Goods (CPG) Experience with emerging or high-growth food and beverage brands Proven track record supporting retail distribution growth Strong expertise in: Financial modeling Forecasting and scenario planning Cash flow management Inventory and working capital management Gross margin analysis Retail channel economics Experience working with founder-led companies and growth-stage businesses

Preferred Qualifications

Experience with brands distributed through Publix, Kroger, Whole Foods, Walmart, Target, Costco, or similar retailers Experience raising capital or preparing companies for investment Food and beverage industry experience Experience scaling brands from regional distribution to national expansion Understanding of supply chain and manufacturing economics Ideal Candidate You have helped CPG brands grow from early traction to significant retail expansion. You understand the financial challenges that accompany rapid growth, including inventory investments, working capital requirements, retailer payment terms, and production scaling. You can translate growth opportunities into financial strategies that help founders make informed decisions and preserve cash while accelerating growth. To Apply Please include: A summary of your CPG experience Examples of food, beverage, or consumer brands you have supported Your experience with retail distribution growth Examples of financial models you have built for scaling businesses Your experience with inventory and working capital planning Any experience raising capital or preparing companies for investment Your availability and preferred engagement structure Engagement Details Fractional CFO Engagement Remote Ongoing advisory relationship Direct engagement through K-38 Consulting Only applicants with meaningful CPG and growth-stage company experience will be considered.