Director, Marketing Technology Lead - Capital One Software (Remote)

Director, Marketing Technology Lead - Capital One Software (Remote)

About Us

Capital One Software is a rapidly growing B2B software company committed to delivering innovative solutions that solve complex business challenges. Our success hinges on a robust, scalable, and intelligent marketing technology stack that drives demand, optimizes the customer journey, and provides actionable insights. We are looking for an experienced and strategic Director of Marketing Technology (MarTech) to lead this critical function. The Role The Director of Marketing Technology will be a pivotal leader responsible for defining, building, and managing the end-to-end MarTech ecosystem. This individual will bridge the gap between marketing strategy, technology infrastructure, and data analytics. You will ensure our technology stack is optimized for performance, scalability, data integrity, and compliance, ultimately accelerating revenue growth and enhancing the customer experience. This role requires a leader who thrives in a high-growth, ambiguous environment and excels at taking initiatives from "zero to one." Key Responsibilities 1. MarTech Strategy and Roadmap

• Vision & Planning: Define and champion a multi-year MarTech strategy and roadmap that aligns with business objectives, sales goals, and the overall customer lifecycle (Acquisition, Engagement, Retention).
• Evaluation & Selection: Lead the evaluation, selection, and implementation of new marketing technologies, ensuring they integrate seamlessly with the existing ecosystem (CRM, Sales Tech, Data Warehouse, etc.).
• Budget Management: Own and manage the MarTech budget, vendor relationships, and contract negotiations for all platform licenses and services.

2. Platform Management and Optimization

• System Ownership: Serve as the primary owner for core marketing platforms, including but not limited to: Marketing Automation Platform (MAP - e.g., HubSpot, Marketo, Pardot), Content Management System (CMS), Account-Based Marketing (ABM) platforms, CDP/Data Infrastructure, and Analytics Tools.
• Data Flow & Integrity: Oversee the architecture, data flow, and governance between all marketing systems and the core CRM (e.g., Salesforce). Ensure data quality, standardization, and adherence to privacy regulations (e.g., GDPR, CCPA).
• Optimization: Proactively identify opportunities to improve platform utilization, workflow automation, lead scoring, and campaign execution efficiency.

3. Leadership, Team & Governance

• Team Leadership: Build, mentor, and lead a high-performing team of MarTech specialists, administrators, and analysts.
• Cross-functional Collaboration: Act as the strategic partner to Marketing, Sales Operations, IT/Engineering, and Data Science teams to ensure alignment on business processes, data definitions, and technology integrations.
• Change Management: Drive best practices for system governance, documentation, and user training across the Marketing organization.

4. Performance & Analytics

• Reporting Infrastructure: Ensure the MarTech stack supports robust, reliable, and real-time reporting capabilities.
• Attribution: Oversee the implementation and maintenance of marketing attribution models to accurately measure ROI and channel performance across all customer touchpoints.
• Testing: Enable and support A/B testing and experimentation capabilities within the platforms to drive continuous optimization of campaign performance.

Basic Qualifications

• Bachelor’s degree
• At least 7 years of experience in Marketing Operations or MarTech leadership roles
• At least 3 years managing a B2B SaaS MarTech stack.

Preferred Qualifications

• Master’s degree
• Expert-level proficiency with a leading Marketing Automation Platform (preferrably Marketo) and deep working knowledge of a major CRM (e.g., Salesforce Sales Cloud).
• Strong understanding of data warehousing concepts, API integrations, SQL, and web technologies (HTML, JavaScript) as they relate to marketing execution.
• Proven track record of developing and executing a successful technology roadmap that drove measurable business results (e.g., faster lead velocity, improved campaign ROI).
• Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to a non-technical audience.
• Experience with Account-Based Marketing (ABM) platforms (e.g., Demandbase, Terminus).
• Familiarity with Customer Data Platform (CDP) technology.
• Experience with BI/Visualization tools (e.g., Tableau, Looker, Power BI).
• Knowledge of modern web analytics and tag management (e.g., Google Analytics 4, Google Tag Manager).

At this time, Capital One will not sponsor a new applicant for employment authorization for this position. The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is wil