Director, Global Marketing Operations
Summary: VIAVI (NASDAQ: VIAV) has a 90+ year history of technical innovations that have evolved to keep pace and address our customer’s most pressing business issues. We make equipment, software, and systems that help to plan, deploy, certify, monitor, and optimize all kinds of networks - like those for mobile phones, service providers, large businesses and data centers. And, we are also at the forefront of optical security – we bend light to develop and deliver optical solutions that provide security to the world’s currencies and safety and performance applications for consumer electronics and spectrometry. We are the people behind the products that help keep the world connected – at home, school, work, at play, and everywhere in between. VIAVI employees are fierce about supporting customer success and we welcome people who bring their best every day to the company - to question, to collaborate and to push for solutions that will delight our customers. Duties & Responsibilities: Job Summary The Director, Global Marketing Operations serves as the strategic and operational leader for the company’s marketing automation ecosystem and corporate website. This role oversees the platforms, processes, and teams that embrace AI to power digital engagement, lead generation, and marketing execution. Beyond platform ownership, this leader plays a pivotal role in driving continuous performance improvement across the entire marketing organization leveraging AI to establish compliant data‑driven practices, optimize workflows, and maximize the impact of marketing investments. The ideal candidate brings deep technical expertise, strong leadership capability, and a passion for building scalable, high‑performing marketing operations in a B2B technology environment.
Responsibilities
Lead and mentor a team of senior digital marketing professionals responsible for marketing automation, platform integration, and corporate website management. Provide the vision and leadership to fully utilize AI technology to drive marketing operational efficiency and performance. Own the strategy, governance, and optimization of marketing automation processes and platforms to improve lead flow, campaign execution, and operational efficiency. Oversee the corporate website and web team, ensuring a high‑quality user experience that supports customer research, engagement, and conversion. Develop and implement digital experience strategies that convert online prospects into marketing‑qualified leads. Drive performance‑based management practices to set goals, track KPIs, report outcomes, and improve ROI across digital initiatives. Collaborate across organizational boundaries to enhance cross‑functional processes and ensure alignment with business objectives. Leverage data management, analytics, and visualization tools to guide decision‑making and optimize digital performance. Communicate strategies, objectives, and implementation plans clearly to stakeholders at all levels. Pre-Requisites / Skills / Experience Requirements:
Requirements
Experience managing teams of senior technical experts responsible for cloud‑based digital platforms, including marketing automation and website operations. Hands‑on experience with modern marketing technologies such as marketing automation systems, CRM platforms, and website management tools enabled by AI. Strong data management and analytical skills with proficiency in Excel, Access, Tableau, or similar platforms. Proven ability to drive cross‑functional collaboration to improve processes and achieve shared business objectives. Demonstrated success implementing data‑driven performance management initiatives, including goal setting, KPI tracking, and continuous improvement programs. Exceptional communication skills for conveying complex strategies and plans to diverse audiences. 10+ years of B2B digital marketing experience including 3+ years managing digital marketing professionals. Bachelor’s degree in marketing, business, or technology preferred. VIAVI Solutions is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities. Job Posting Pay Range: 136,500to 253,500Exceptional qualifications, experience and location may impact salary. VIAVI offers a competitive benefits package that includes paid time off, health, life and disability insurance, 401(k), and a bonus program.