Amazon PPC Specialist | Amazon Advertising Expert | Helium 10
We are looking for an experienced Amazon PPC Specialist to manage and optimize advertising campaigns across our portfolio of Amazon brands. The ideal candidate should be highly analytical, data-driven, and experienced in scaling Amazon accounts while maintaining profitable ACOS and TACOS targets. Important: To confirm that you have read the entire job description, please start your proposal with the phrase: "Amazon PPC" Applications that do not include this phrase may not be considered.
Responsibilities
- Manage and optimize Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Video campaigns.
- Perform advanced keyword research using Helium 10, Brand Analytics, and Amazon Search Query Reports.
- Analyze campaign performance and implement bid optimization strategies.
- Monitor and improve ACOS, TACOS, ROAS, CTR, CVR, and CPC metrics.
- Launch and scale PPC campaigns for new and existing products.
- Conduct keyword harvesting and search term optimization.
- Manage campaign structure, match types, and negative keyword implementation.
- Identify profitable growth opportunities through data analysis.
- Monitor competitor activity and adjust advertising strategies accordingly.
- Create and maintain PPC reports with actionable recommendations.
- Optimize product listings, titles, bullet points, backend search terms, and A+ Content to improve conversion rates.
- Collaborate on product launches, ranking campaigns, and seasonal promotions.
Requirements
- Proven experience managing Amazon PPC accounts.
- Strong understanding of Amazon Advertising Console.
- Advanced knowledge of Helium 10.
- Experience with keyword research, listing optimization, and conversion rate improvement.
- Ability to analyze large datasets and make data-driven decisions.
- Strong communication and reporting skills.
- Experience managing multiple ASINs and brands simultaneously.
Preferred Qualifications
- Experience managing monthly ad spend of $10,000+.
- Knowledge of Amazon SEO and product ranking strategies.
- Experience with Brand Analytics and Search Query Performance reports.
- Familiarity with Amazon FBA and overall account management.
To Apply Please include the following in your proposal: 1. Start your proposal with "Amazon PPC". 2. Briefly describe your Amazon PPC experience. 3. Share at least one relevant Amazon PPC case study with measurable results. 4. Mention the PPC tools you use (Helium 10, Data Dive, Scale Insights, etc.). 5. Explain your approach to reducing ACOS while increasing sales. We are looking for a long-term team member who can take ownership of advertising performance and help scale our Amazon brands profitably.