Advertising Strategist
97th Floor is focused on elevating people and brands through effective marketing strategies. The Advertising Strategist will build and manage advertising campaigns, conduct research, and lead client communications to achieve targeted advertising results.
Responsibilities
- Build advertising strategies with your team’s content marketer, designer, and account director by identifying the best messages and channels for the audience
- Build and manage ad campaigns across platforms like Google, Meta, LinkedIn, Reddit, and more
- Conduct in-depth research to find the ideal keywords and audiences to target
- Achieve target advertising results through account monitoring, A/B testing, and collaborating with your team on how to adjust strategy
- Lead client communication for your work — communicate over calls what your strategy is, how you’re executing it, and what progress looks like
- Learn business models and bottom-line factors for your clients, and make strategy decisions accordingly
- Diagnose campaign performance issues and use strong critical thinking to create action plans to course correct when goals are off target
- Take new information and training as an accelerator to personal growth, translating guidance into new action on your client accounts
- Keep your strategic and technical knowledge updated by constantly learning about new marketing trends, economics, business strategy, and platform/channel updates
Skills
- 1-2 years experience in ads management
- Experience reaching key advertising metrics based on campaign strategy and execution
- Strong analytical skills with extreme attention to detail
- Excellent written and verbal communication skills
- Outstanding troubleshooting, analytical, and problem-solving skills
- Self-starter who is always trying to learn more in an ever-changing environment
- Experience in at least 2-4 ad platforms : Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Twitter Ads, Google Analytics, Google Tag Manager
- Proficiency in Google Workspace, especially Google Sheets
- Bachelor's degree in marketing or related field (preferred, not required)
Benefits
- Medical: 75% paid for employees; 50% for dependents
- Dental: 75% paid for employees; 50% for dependents
- Vision (M: 75% paid for employees; 50% for dependents
- Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
- HSA with up to $150/month match (rolls over and is yours permanently)
- FSA option for dependent care
- 401(k) with up to 4% company match
- Primary caregiver: 12 consecutive weeks paid
- Secondary caregiver: 6 consecutive weeks paid
- 97th Floor Library: Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
- Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
- On-site Gym: 24/7 access with lockers and showers.
- Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.
- Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.
Company Overview